Ethical Aspects of Marketing Developing a Business Plan August 4‚ 2009 Ethical Aspects of Marketing Executive Summary This report outlines the social‚ ethical and legal aspects of marketing. Environmentally Responsible Products Consumers have become more aware of the impact of both production and consumption on the wider environment in recent years. This is acutely apparent in the way products are now packaged. During recent years many companies have assisted in doing their part for the environment
Premium Marketing Consumer protection Ethics
Outline Ⅰ.Introduction 1 Ⅱ.Consumer Boycott Basics 1 A. What is a consumer boycott? And for what purposes do we boycott? 1 B. The criterion of success of a consumer boycott 2 Ⅲ Problems 3 A. Historical Problems 3 1. The good old times for boycotters and the first obstacle: Legality. 3 2.Post-World WarⅡ: CPAs and anti-CPAs Wars. 5 B. Inherent Problems. 5 1. Small-agent problem. 5 2. Marginal analysis problem 6 3. Potential Buyers problem 8 4. Free-rider problem. 8 5. Restoration
Premium
in the mind of the consumers. Strategic functions of the brand: 1- Brand as a sign of ownership: it tells you who is the owner of the brand. 2- Brand as differentiating device: differentiate one product to another. 3- Brand as a functional device: by looking at the brand you can know how the product is going to function. 4- Brand as a symbolic device: the brand name gives an added value to the product. 5- Brand as a risk reducer: reduces the risk in the mind of the consumer. 6- Brand as a short
Premium Brand Brand management Value added
The word “consumerism” means a social and economic order that encourages the purchase of goods and services in ever-greater amounts. Also‚ it is the consumerists movement‚ consumer protection or consumer activism‚ which seeks to protect and inform consumers by requiring such practices as honest packaging and advertising‚ product guarantees‚ and improved safety standards. In fact‚ the word “consumerism” related to many different aspects: -Self-identity Nowadays‚ many teenagers seek respect from
Premium Advertising Globalization Assembly line
Case 1: Five-star judgment in the history of consumer rights Problem: Hotel liable for injury suffered by the guest due to defect in designing of rooms. Lawsuit: For accommodating the invitees to his wedding in Goa‚ Siddhartha Bhimrajka had booked several rooms in Park Hyatt Goa Resort & Spa‚ a five-star hotel belonging to Blue Coast Hotels and Resorts. Amongst the invitees were Vinay Rajpal‚ a 29-year-old businessman and his wife Ravina. On their arrival on July 7‚ 2005‚ the Rajpals were welcomed
Premium Consumer protection Product liability
govern social regulation‚ and identify three main regulatory commissions of industrial regulation. Industrial Regulation is a type of regulation where the government concerns itself with public services such as public utilities and how much the consumers are charged by companies for the services provided. Industrial regulation is very important and was created to serve in the public’s interest. Industrial regulation exists to moderate public services and govern control over prices for those services
Premium Monopoly Regulation Competition law
include issues such as government stability and likely changes‚ tax policy‚ trade control‚ import/export restrictions‚ competition regulation‚ discrimination law‚ copyright‚ patents and IP law‚ laws regarding employment‚ health and safety and data protection and‚ increasingly‚ laws regulating environmental pollution. In recent years the high company tax regime in the UK has led to Companies like Cadbury moving
Premium Pollution SWOT analysis Law
FTC’s work is performed by Bureaus including Consumer Protection. (1) Cease and desist order is given by a government administrative agency or court to stop or prohibit a person or business from conducting or stop any suspicion of illegal activities. (2) (Miller and Howell‚ Business law 6th) One of the Bureaus division includes Advertising Practices which protects the consumer by enforcing truth-in –advertising law. The FTC relies on the consumers and competitors to complain and or report unlawful
Premium Federal Trade Commission Consumer protection Law
HOUSEWIVES ON DETECTION OF ADULTERATION IN FOODS BY CONCERT‚ CHENNAI Research Team Prof. Suresh Misra Dr. Amit Kumar Singh Pankaj Kumar Singh Sponsored by Department of Consumer Affairs Ministry of Consumer Affairs‚ Food and Public Distribution Government of India Conducted by Centre for Consumer Studies Indian Institute of Public Administration IP Estate‚ Ring Road New Delhi 3 Preface In the recent past food adulteration has assumed a serious proportion leading
Premium Food safety Consumer protection Food
Telephone Consumer Protection Act Has your family time or evening dinner ever been interrupted by a call from a telemarketer? If so‚ you’re not alone. The Telephone Consumer Protection Act was first passed by congress in 1991 in response to consumer concerns about the growing number of unsolicited telephone marketing calls to their homes and the increasing use of automated and prerecorded messages. (Unwanted) Signed into law by President Bush as Public Law 102-243‚ the Telephone Consumer Protection
Premium Telephone Telephone exchange Telephone call