Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation‚ satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels and the
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affect consumer behaviour and outline the consumer decision-making process as it relates to a product of your choice. Section 1 Introduction “Today’s market is characterised by highly competitive organisations which are all vying for consumer’s loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Behind the visible act of making a purchase lays a decision process that must be investigated. The purchase decision process
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Abstract When evaluating a firm‚ several factors must be determined to make an educated decision to invest in the company or not. Darden Restaurants is the world’s largest full service restaurant chain and offers many competitive advantages. During the current economy‚ many firms are closing their doors and turning to other forms of work. Darden’s economic trends and strategies are discussed and also the tactics to achieve these strategies. Darden has an excellent human resources department and
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Opening a restaurant takes time‚ patience and plenty of work. Deadlines must be met‚ and your efforts must be set towards meeting your budget and creative specifications. But with the right planning‚ getting everything done in a timely manner can be accomplished with minimum frustration. What should I know before opening a restaurant ? Since your first priorities will be to the building your business will be located in‚ and to the supplying of your restaurant‚ you need to work closely with your
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CHAPTER I Introduction The restaurant business is a challenging but exciting venture. It can often prove to be extremely competitive since food as it’s the main product is one of the basic needs and people tend to allocate majority of their income for food. As mentioned‚ this business is a challenging one so those who want to engage into this kind of investment should be fully prepared to handle all the issues and problems that they will encounter in the operations of their business. When entrepreneurs
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Company Profile Name : Indofusion Restaurant Type of restaurant : Casual dining Company Location : 1 market st 2000 Sydney‚ CBD Size of operation : 525 sq‚ 300 seats Products and service : Indonesian Fusion food‚ service for lunch and dinner The foods are including entrée‚ main dishes‚ and dessert. For entrée we have a lot of entrée‚ it will be Indonesian original food or Indonesian food. For the main dishes we are combination for traditional food‚ Asian food‚ and western food. For dessert
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Restaurant Customer Satisfaction Surveys Can Keep Your Customers Coming Back Keep your customers coming back and recommending your restaurant to others with help from restaurant customer satisfaction surveys. Restaurant customer satisfaction surveys give you quantitative insight into the opinions and attitudes of your customers. You’ll obtain facts about what they want‚ what they expect‚ and if they plan to return to your restaurant again. If results show that your restaurant does not meet your
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Olive Garden Italian Restaurant‚ Ruby Tuesday‚ and Hard Times Café represent three franchise-operated‚ chain restaurants in the DC metropolitan area. This paper examines the organizational goals‚ authority structure‚ field research‚ customer seating patterns‚ technology‚ organizational structure‚ operational logistics‚ research limitations and team recommendations. The Olive Garden Italian Restaurant located is located Bowie‚ MD and is a franchised restaurant which was established in 1992 by Bill
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prospective homeowners‚ the decision to purchase a home will be one of the biggest decisions to make in his or her lifetime. Purchasing a home can have severe financial repercussions‚ so the decision must be weighed carefully. In order to make a sound decision‚ a prospective homeowner must have full knowledge of the steps involved in making the large purchase and the potential future outcomes. The economy is the key reason to making a final decision with a home purchase. Homeowners should realize
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Applicability of SERVQUAL in restaurants: an exploratory study in a Portuguese resort Vera Patrício (vera.l.patricio@seg-social.pt) Rogério Puga Leal (rpl@fct.unl.pt) Faculty of Science and Technology‚ Universidade Nova de Lisboa‚ Portugal Zulema Lopes Pereira (zlp@fct.unl.pt) Faculty of Science and Technology‚ Universidade Nova de Lisboa‚ Portugal SERVQUAL is the most popular instrument to ascertain service quality. However‚ some debate exists about its ability to characterize different service
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