American Journal of Scientific Research ISSN 2301-2005 Issue 79 October‚ 2012‚ pp.40-47 © EuroJournals Publishing‚ Inc. 2012 http://www.eurojournals.com/ajsr.htm Analysis of Factors Affecting Consumer Brand Preference in Brand Alliance Strategy Vahid Shokri Aliabadi Corresponding Author‚ MBA‚ Faculty of Virtual Education University of Isfahan‚ Isfahan‚ Iran No.5‚ 2nd Fl.‚ Eghlimi St‚ Southern Sohrevardi Ave Tehran (15657) Iran‚ P.O.BOX 15745-511 E-mail: shokri.ui.ac.ir@gmail.com Tel: 98-913-326-0868
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A HEALTHY LIFESTYLE IS A NECESSITY AND NOT A LUXURY Practicing a healthy life-style decreases health care costs and increases a healthier life. A major concern of a healthy lifestyle is the eating habits. What should people be doing to live a healthy life ? People must eat right‚ exercise regularly and keep the mind calm and content. Eating right is not about avoiding fatty foods‚ cutting down on caffeine and signing an expensive contract for a gym membership. You just have to consider how certain
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part of our daily lives. But what do we really know about love? According to the Merriam-Webster dictionary‚ love is a strong affection‚ warm attraction‚ and based on a sexual desire. Most people would agree with the meaning‚ because in this “modern society”‚ love is an individualized emotion. Emotion‚ as defined in Webster‚ is a very strong feeling. What about commitment? What about the effects of culture and media in our societal perception of love? Love for the most part is assumed to be an
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NAME: KRISHNAN GANESAN REGISTRATION NUMBER: 200312897 SUBJECT: CONSUMER BEHAVIOUR ADDRESS: AGILISYS 26-28 HAMMERSMITH GROVE LONDON W6 7AW EMAIL: krish2023@hotmail.com CONSUMER BEHAVIOUR QUESTION NO.13: Explain with neat block diagrams various consumer models studied by you. ANSWER: The consumer models are set out below accompanied by the requisite block diagrams: THE NICOSIA MODEL: In recent years‚ marketing scholars have built buyer behaviour
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Consumer behavior: Consumer behaviour is the study of individuals‚ groups‚ or organizations and processes they use to select‚ secure‚ and dispose of products‚ services‚ experiences‚ or ideas to satisfy needs and impacts that these processes have on the consumer and society. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the decision-making processes of buyers‚ both individually and in groups. It studies characteristics of individual consumers
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The Perception Process Perception is the way in which a person sees and understands the world; every person perceives the world in their own way and understanding. Today I am going to summarize the perception process and give you an example using the steps of the perception process. The perception process consists of 4 steps: selection‚ organization‚ interpretation‚ and negotiation. The first step in the perception process is selection. We tend to select what we want to perceive and we tend to
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There is nobody in the world who is left out of the class of consumers. The consumer-hood continues till one’s last breath in the world. The consumer purchases a variety of goods and services to satisfy his wants and he is always influenced in his purchasing activities by some considerations which lead him to select a particular commodity or a particular retail store in preference to others. So‚ consumer buying is more complex. Consumer purchases are likely to be influenced by physiological‚ psychological
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products or services. Marketers =>can emphasize the value of core products in a better way to target customers & expand business by targeting new customer groups. Profits: most useful applications of 80/20 rule in marketing relaters to profits. A company can earn 80% of its profits from the top 20% of its customer base. It helps company to focus on maintaining relationships with these top customers=> increases loyalty from customers will offer best value to companies. QUESTION 2: List and briefly characterize
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http://www.rnrmarketresearch.com/luxury-goods-in-hong-kong-china-market-report.html Luxury goods experienced a slowdown in current value growth for 2012 against 2011‚ largely attributed by the unstable economic conditions brought about by the 2011 Euro crisis as well as the slowing down of the Chinese economy. While consumers’ sentiments were still relatively strong‚ spending continued to tilt towards a more cautious end. Depreciation of Euros also saw more consumers heading to Hong Kong for holidays
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FILIPINO VOTERS CULTURAL Culture- Vote buying According to NefLuczon of http://www.sunstar.com.ph ‚ whether it’s in the sphere of social media and in the corners of the street‚ it is as bright as sunlight that we heard stories of massive vote buying before the barangay elections. Vote buying still exist‚ and becoming a tradition in the Philippines because the voters themselves are looking forward to it. Imagine some people would not sleep the night before the election day‚ just to wait someone
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