Big Data Management: Possibilities and Challenges The term big data describes the volumes of data generated by an enterprise‚ including Web-browsing trails‚ point-of-sale data‚ ATM records‚ and other customer information generated within an organization (Levine‚ 2013). These data sets can be so large and complex that they become difficult to process using traditional database management tools and data processing applications. Big data creates numerous exciting possibilities for organizations‚
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outlet in a coffeeshop along East Coast Road‚ opposite the current 112 Katong Mall in 2005. (Astons‚ 2009)It specializes in steak and has attracted the media interest and a group of loyal consumers for its tasty fare (steaks)‚ reasonable pricing and good service. With good response and feedback from consumers‚ Aston Specialties shifted a few doors away and opened its very own shop-front to provide its customers with a better dining experience in a spacious and comfortable environment. Astons’
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Haley Spencer Professor Flood English 101 20 October 2014 Big Mac with a Side of Apples and a Diet Coke For decades the fast-food industry has supplied Americans with tasty‚ comforting food‚ quickly and for a low cost. It was not until recently‚ when the health craze first hit America in the late 1980’s that corporations developed a new approach to marketing health food products to fit their customer’s wants. Fast Food companies trick their costumers into believing the fast-food is healthier by fancy
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STRESS AMONG THE NON-TEACHING STAFF OF CEU MAKATI: BASIS FOR JOB SATISFACTION YSABEL THERESE CORDERO‚ KIRSTEN MAE RAMOS‚ DIANNE MONIQUE VEJANO & AUBREY ROSE ZAMUDIO College of Science and Technology Centro Escolar University-Makati‚ Gil Puyat Ave. Makati‚ Philippines Abstract This study was intended to seek the Personality traits and Perceives Stress of the non-teaching staff of CEU Makati-Gil Puyat as basis for their Job Satisfaction. By the use of purposive sampling technique which the researchers
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Consumer perception can be defined as a marketing concept that involves a customer’s impression‚ awareness‚ and consciousness about a brand that are offered. Consumer perception is important for both consumer and marketers because customer act and reach based on their perception‚ not on the basis of objective reality and it is important for marketers to understand the whole concept of perception so they can determine what are possible factors that influence consumers to buy. Sensation associated
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customers. According to Moos‚ K.V.‚ “ The symbolic values associated with brand names have become the basis for product differentiation with leading strategies attempting to emulate key factors that are conductive to key behaviors associated with consumer purchasing patterns”.(2005). The clothing market across the world have seen a number of changes over the past decade with the emergence of a number of fashion brands in the industry and with the use of effective branding strategies have been successful
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Big Spaceship: Ready to Go Big 1. What is the defining features of the industry in which Big Spaceship competes‚ and who are it primary competitors? The defining features of the digital marketing industry are: Creativity- Having a constant creative team can help any company within the digital marketing industry grow and build a strong reputation. Skill/Competency - Skill is the backbone of the company‚ a company can have all the creativity in the world but if they do not have a skill
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practices for measuring customer satisfaction? Is it upper level management‚ hired consultants‚ surveys‚ or reactions to industry swing? So many choices but what really is a best practice. Customer satisfaction programs‚ research‚ employee satisfaction‚ and personal experience all play a role in measuring customer satisfaction. Even when using those practices it takes effort and continuous improvement to stand a chance on improving customer engagement and satisfaction. Hopefully these next few paragraphs
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PROJECT REPORT ON CONSUMER AWARENESS” Prepared by: Bamdev Baghar PGT(Economics) CONTENTS Page No. 1. Introduction 1-2 1.1. Rise of consumer awareness 1.2. Objectives of the Study 1.3. Meaning of consumer awareness
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initiatives on consumer’s buying behaviour: An empirical study Abu Bashar‚ Assistant Professor‚ Institute of Management Studies‚ Dehradun. ABSTRACT Although research into CSR and consumer behavior is still relatively young‚ there exists a growing interest in studying the links between CSR and marketing. The Indian consumers are now well aware that‚ in pursuing their business endeavors‚ companies now have to show more responsibility towards society and the environment where they are operating and at
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