Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Guy has an income (Y) of $50 with which he can purchase DVDs (D) at $10 each and haircuts (H) at $20 each. Which one of the following represents Guy ’s budget line? A) 50 = 10QD + 20Q H B) 50 = QD + QH C) 20Y = QD + 10Q H D) Y = 10QD - 20Q H E) Y = 50 + QD + QH 1) 2) David has an income of $30 to buy movie tickets and bus tickets.
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Elasticity is a measure of how much buyers and sellers respond to changes in market conditions. There are 3 types of elasticity of demand‚ which are price elasticity of demand‚ income elasticity of demand and cross elasticity of demand. In general‚ elasticity of demand is important for a firm in price setting for its products. Price elasticity of demand is the percentage change in quantity demanded given a percent change in the price. It is a measure of how much the quantity demanded of a good
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Microeconomics Chapter 21: The theory of consumer choice After developing the basic theory of consumer choice‚ we apply it to three questions about households decisions 1) Do all demand curves slope downward? 2) How do wages affect labour supply? 3) How do interest rates affect households saving? The budget constraint: What the consumer can afford -People consume less than they desire because their spending is constrained or limited by their income Budget constraint: the limit on
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CONSUMER THEORY: THE NEOCLASSICAL MODEL AND ITS OPPOSITE EVOLUTIONARY ALTERNATIVE by Valentino Piana (2003) From http://www.economicswebinstitute.org/essays/consumertheory.htm The standard textbook model of consumer is an outstanding example of the neoclassical paradigm in economics [1]: a h y p e r-rational agent maximises something by choosing an "optimal" bundle of things. Here‚ the hyper-rational consumer maximises utility (i. e. an overall generic measure of well-being) by
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purchasing relatively more expensive goods. This is the substitution effect. Both effects imply that the quantity of raisins demanded will rise as the price of raisins falls. 4. Using indifference curves and budget constraints‚ explain how a consumer maximizes utility. Show how
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Chapter 1 – consumer behavior 1. Decision making at margin marginal cost: the additional cost of consuming or producing one more unit of a good marginal benefit: the additional benefit of consuming or producing one more unit of good Utility: satisfaction derived from consuming units of good consumed in a given period of time Marginal utility: additional satisfaction gained from consuming an extra unit of good within a period of time 2. The law of diminishing utility marginal utility
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Consumer sovereignty. Birth and evolution of the movement and consumerista politche market in its favor. LA SOVRANITA ’ DEL CONSUMATORE: "Consumption is the sole end and purpose of all production‚ and the interest of the producer should be considered only insofar as it may be necessary to promote the interest of the consumer" (Adam Smith). The consumerism is a relatively recent phenomenon‚ one hundred years have passed since the commercial economy of the United States was rocked by the explosion
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may be defined as the “amount of satisfaction derived from a commodity or service at a particular time”. Assumptions: • UH:\Games.exetility can be measured. • Marginal Utility of money remains constant • No change in income of the consumer‚ his taste & fashion to be constant • No substitute • Independent marginal utility of each unit of commodity Utility Characteristics: • Utility is subjective/not measurable • Utility is variable • Utility is different
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Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction A Jamal‚ MMH Goode - Marketing Intelligence & Planning‚ 2001 - emeraldinsight.com ... According to Mintel (1999)‚ branding in the precious jewellery market largely exists in the ... customers who generally had a high income level with more preference towards precious jewellery ... The sample was then selected from each strata randomly using the customer profiles of ... Cited by 108 Related
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Consumer Motivation All 8 of them agreed that what motivates them to possess an item from Chanel is because owning an item from Chanel puts them in the limelight and makes them the object of jealously. This gives them the feeling of authority. According to Rachel (the youngest in the group)‚ whenever I carry my 2.55 (Chanel quilted bag)‚ my peers will all look up to me and tell me how much they envy me. It gives me a sense of power. Shay Chua seconded Rachel opinion adding that her Chanel
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