5. Analyzing Consumer Markets LECTURE QUESTIONS 1. How do consumer characteristics influence buying behavior? 2. What major psychological processes influence consumer responses to the marketing program? 3. How do marketers analyze consumer decision making? 4. How do consumers make purchasing decisions? INTRODUCTION * The aim of marketing is to meet and satisfy target customers’ needs and wants better than competitors * Marketers are always looking for emerging customer trends
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Business Markets versus Consumer Markets B2B marketing is different from consumer goods marketingB2B marketing is different from consumer marketing. B2B marketing is different from consumer marketing. The most important areas of differences are: market structure‚ products‚ buyer behaviour‚ demand‚ distribution channels‚ prices and communication. These differences affect marketing processes in a critical way. Market structure B2B markets are more segmented than consumer markets. That means fewer
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Industrial Market Vs Consumer Market Market Structure Understanding Industrial markets Industrial Market Geographically conc. Fewer buyers (relatively) Big buyers ( small number of large buyers) Consumer Markets Geographically dispersed Mass markets Free Market (large number of buyers) 1 Industrial Market Vs Consumer Market Market Structure - Example Understanding Industrial markets Industrial Market ( Rutile for Paints) Major ten cities. Fewer buyers (example 500) Oligopolistic buyers with
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Epithelial tissue protects your body from moisture loss‚ bacteria‚ and internal injury. There are two kinds of epithelial tissues: Covering and lining epithelium covers or lines almost all of your internal and external body surfaces; for example‚ the outermost layer of your skin and other organs‚ and the internal surface lining of your lymph vessels and digestive tract. Glandular epithelium secretes hormones or other products such as stomach acid‚ sweat‚ saliva‚ and milk. Connective tissue generally
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Date______________ Period____ Tissues Lab Directions: This lab is broken down into three sections: Epithelial Tissue‚ Connective Tissue‚ and Muscle & Nerve Tissue. For each section‚ read the background and answer any questions before you come to class‚ then in class sketch the specimens listed under each sketch circle. For your sketches‚ include the total magnification under which you viewed the specimen and be very detailed in your sketch. Epithelial Tissue Background Functions of Epithelium
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Chapter 4 Study Guide Bio 169 • Individual body cells are specialized -Each type performs specific functions that help maintain homeostasis • Tissues are groups of cells that are similar in structure and perform a common function • Histology – study of tissues PRIMARY TISSUE TYPES: 1) Epithelial Tissue (or epithelium) is a sheet of cells that covers a body surface or lines a body cavity Forms boundaries Occurs in the body as covering and lining epithelium and glandular epithelium
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PLANT TISSUES (pp 261-268) HOW ARE CELLS ORGANIZED IN PLANTS? I. MERISTEMATIC TISSUES A. APICAL MERISTEMS Primary Growth 1. Initials a. Occur near tips of roots and shoots b. Cells have thin walls‚ prominent nuclei‚ and small vacuoles c. Functions 1) Establish patterns of growth. • Leaf pattern. 2) Produce new‚ genetically healthy cells 3) Produce derivatives which in turn account for primary growth i.e. elongation. 2. Derivatives a. Protoderm - becomes
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Market Segmentation and Consumer Profile Segmentation is sometimes referred to as differentiated marketing. Instead of trying to sell just one product to the whole market as in mass marketing‚ different products are targeted at different segments. This is a form of niche marketing. To be effective‚ firms must research and analyses the total market carefully to identify the specific consumer groups or segments that exist within it. Below are some examples of market segmentation: Computer manufacturers
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segmenting consumer markets. Answer: Bases for Consumer Market Segmentation: There are number of variables involved in consumer market segmentation‚ alone and in combination. These variables are: Geographic variables Demographic variables Psychographic variables Behavioral variables By using any of these segmentation bases‚ either individually or in combination‚ an organization can construct market segments for evaluation to help them select appropriate target markets. Geographic
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Market Analysis for case of Giant Consumer Products DATE: Nov‚3 ‚ 2014 TO: Professor. Tim Gilbride FROM: Xiaorong (Sharon) Yi‚ Tongbo (Tony) Cheng SUBJECT: The Sales Promotion Resource Allocation Decision _____________________________________________________ Purpose Statement This report determines that in order to generate short-term sales lifts‚ Frozen Foods Division (FFD) of Giant Consumer Product (GCP) should put Nature Meals on promotion. The recommendation is based on the analysis of existing
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