SOCIAL RESPONSIBILITY‚ CONSUMERISM‚ AND THE MARKETING CONCEPT Robert D. Winsor‚ Loyola Marymount University ABSTRACT This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored
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MICRO ENVIRONMENT includes the following factors. 1.SUPPLIERS : Suppliers are those people who are responsible for supplying necessary inputs to the organization and ensure the smooth flow of production. 2.COMPETITORS : Competitors can be called the close rivals and in order to survive the competition one has to keep a close look in the market and formulate its policies and strategies as such to face the competition. 3.MARKETING INTERMEDIARIES : Marketing intermediaries aid the company in promoting
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ENVIRONMENT ISSUES TODAY There are considerable environmental issues that require urgent attention to make the ecology friendly. Climate change is changing our economy‚ health and communities in diverse ways. Scientists warn that if we do not aggressively curb climate change now‚ the results will likely be disastrous. Carbon dioxide and other global warming pollutants are collecting in the atmosphere like a thickening blanket‚ trapping the sun’s heat and causing the planet to warm up. In addition
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printmaking‚ artists would create facsimiles‚ similar reproductions of popular merchandise and collages. The purpose was to emphasize the banality of any given mass culture. This was a response the post-war conservative society which focused on consumerism and the consumption of name-brand products. The American economy had significantly risen for the first time in 30 years which lead to the mass consumption of goods and conformity of the majority. Acrylic paint was first sold commercially in the
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profanities. Dadaism never became particularly prominent in America‚ but another reactionary movement called Pop Art was a national sensation in the late 1950′s and early 1960′s. Pop Art sought to draw attention to‚ but not outright critique‚ consumerism and celebrity culture. Artists depicted popular images that people were familiar with‚ focused on themes like mass production and meaningless fame‚ and tried to get the public involved in artistic rhetoric rather than confining such discussions
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Rockwell’s Defense in Consumerism Introduction : According to Rockwell’s Defense in Consumerism‚ he argues different points on how the market economy touches all of our lives. Even when people claim that they have too much‚ consumerism and the market economy is still something that we all need. Eventually‚ we come to understand that now-a-days we have many choices in our lives. Thesis Statement : I will try to summarize a couple of key points based on Rockwell’s Defense in Consumerism‚ focusing on
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to date about environmental issues * Have good communication skills * Able to interact and convince individuals * Have good presentation skills * Good at solving complex problems * Critical thinking ability * Work environment Environment
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"In Praise of Consumerism" In James Twitchell’s essay‚ "In Praise of Consumerism‚" he states that producers "splash magical promises over their goods" in order to make a sale. He believes we are not duped into buying stuff‚ but we demand it. The overwhelming amount of material goods available on the market today isn’t "exploiting our desire" but rather fulfilling our needs. Since when did our self-image dictate what and why one product is better than the next? For me and my parents‚ it’s hard
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What Should I Do to Protect Environment? Requirements: The writing should include the following aspects: 1. Briefly describe the current severe environment in Shanghai/our country. 2. What should I do‚ as an individual both in daily life and at work‚ to save nature? (You are required to give specific examples to illustrate.) The Influence of Globalization on Me Requirements: The writing should include the following aspects: 1. What does the word "globalization" mean? 2. Any changes happened/happening
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Climate Change Beliefs and Cultural Values Controversy surrounding the public understanding of climate change is influenced by the deficit in cognition of scientific information. As a result the knowledge deficit‚ people turn to cultural differences for alternative explanations. In a straight forward explanation‚ the difference in opinions is a result of both ignorance and culture. This view aligns with Kahan et al.’s cultural cognition thesis‚ according to which the political disagreement about
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