(8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region of
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IMPACT OF BRAND AWARENESS ON CONSUMER DECISION MAKING Extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.( Noel. K‚ Francoise. R. 1995)‚ Brand awareness‚ In general‚ means the extent to which a brand associated with a particular product is documented by potential and existing
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Human Relations: Cultural Awareness Throughout the semester the subjects and content in Human Relations has ranged from the BaaFaa BaaFaa activity‚ the Star Power activity‚ the White Privilege article‚ teacher beliefs and expectation articles‚ Brown Eyes and Blue Eyes video‚ Cycle of Socialization‚ and the Iceberg article. These activities have all contributed to the theme of cultural awareness. Cultural Awareness ranges from knowing and understanding ones own culture to understanding another’s
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Unit 4222-237 Dementia Awareness (DEM 201) Assessment Criteria Outcome 1 Understand what dementia is Explain what is meant by the term “dementia” The literal interpretation of the word ’dementia’ means deprived of mind. Is usually taken to mean mental deterioration or group of conditions/disorders of brain. Specific diseases eg Alzheimer’s Disease‚ Parkinson’s Disease‚ Cerebral Vascular e.g. stroke. Describe the key functions of the brain that are affected
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affected by almost all government‚ public or private decisions. The most important step in consumer education is awareness of consumer rights. However‚ consumer education is incomplete without the responsibilities and duties of consumers‚ and this influences individual behaviour to a great extent. Definition Consumer awareness is making the consumer aware of His/Her rights. Consumer awareness it a marketing term. It means that consumers note or are aware of products or services‚ its characteristics
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Disability Awareness (L22347) My name is Janet Long and I am going to write a case study on Disability Awareness. I have based this case study on one of my clients‚ Mary‚ who has a form of disability known as Lewy Body Dementia. In this case study. I will be focusing on the independence value of the social model of care. I will be examining the * The Social Model of Care * Supports that can be put in place * Strategies used by the client to maintain their independence * Recommendations
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Public Awareness about Open Dumping of Solid Wastes and Its Effect on the Surrounding Environment: A Study at Kachuadanga in Tangail Pourashava‚ Tangail‚ Bangladesh. T. R. Tusher‚ M. Mustafa and S. Khanam Department of Environmental Science and Resource Management Mawlana Bhashani Science & Technology University‚ Santosh‚ Tangail-1902 Abstract The study was conducted to know the public awareness about open dumping of solid wastes and its effect on the surroundings
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Questions 4222-237/DEM 201 Dementia Awareness Outcome 1 1. Explain what is meant by the term ‘dementia’ Dementia is a long term condition that mainly affects people over the age of 65 although there are forms of dementia that can affect people younger than this. The term dementia covers a range of symptoms‚ the combination of which depends on the type of dementia and the parts of the brain that are affected. 2. Explain what the key functions of the brain are that are affected by dementia Frontal
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Community Awareness Today’s youth are faced with many variables to rightly survive and peaceably enjoy their young adulthood. Being confronted with sexual promiscuity‚ peer teasing and conflict‚ or gang violence causes them to react negatively once their involved with such havoc. As precious and gullible as teenagers are‚ education‚ mentorship programs‚ and community awareness must be a reality in the daily life of the adolescent. Without mature and responsible adults willing to assist today’s
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those at the greatest risk – high school and university students. The key to this program became the education of the health and societal dangers of alcohol abuse. The Clarity Foundation goals of this strategy are: 1. To promote a wider awareness of the consequences of alcohol abuse. 2. To provide a forum for education and discussion. 3. To invoke a change in young people’s behavior. The strategy itself is a three-tiered initiative involving educational lectures using professionals
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