(iv)NIGERIAN NATION BY NAME: OGBONNAYA DAVID OYO REG. NO.: PG/EMSC/12/4475 DEPT.: HUMAN RESOURCES MANAGEMENT COURSE: CONSUMER BEHAVIOUR (EMK 641) LECTURER: ONUKOGU CASIMIR‚ PH. D. TABLE OF CONTENT ABSTRACT INTRODUCTION APPROPRIATE STIMULI-MIX REFERENCES ABSTRACT The purpose of this work is to construct appropriate consumer stimuli-mix for: ( i)Nigerian Universities (ii) Nigerian dishes (iii) Nigerian dressing styles(men and women) and (iv) Nigerian nation. Before
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appreciates gradually increased consumption of goods and services. 2. Consumerism means ‘consumer protection’. It is a movement or policy that protects the interests of consumers via truthful packaging‚ honest advertisement‚ improved safety standards and product guarantees. Consumerism involves policies that regulate methods‚ products and services‚ standards‚ selling and advertising in the interests of the consumers. These protect buyers from defective products‚ misleading advertising‚ unfair practices
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Forum under the CPA. What are the provisions of appeal under the CPA and before which authority an appeal lies against an order of an agency? Explain the composition‚ jurisdiction‚ and powers of State Consumer Forum (State Consumer Redressal Commission) under CPA. Define and discuss the word"consumer" and "service" under CPA. Illustrate with cases. Making money quickly is a very tempting proposition. Businesses‚ companies‚ shopkeepers‚ retailers‚ and sellers are all interested in maximizing their
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Consumer Behaviour: an interdisciplinary approach With the development of a consumer society‚ increasing consumer power in the market place‚ the growth in marketing‚ advertising‚ sophisticated consumers‚ ethical consumption etc‚ consumption is recognized as central to modern life. Thus it entails to go into a depth of the different approaches to consumer behaviour. Many human sciences give a variety of reasons to explain why a consumer behaves in a particular way in a given situation. Studies of
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Tutorial 4a: Consumer Behavior Q1 What is the difference between marginal and total utility? Q2 Fill in the following table on the total and marginal utilities of a certain product A. Use your results to answer the following questions. Units of product A | Total utility | Marginal utility | 0 | 0 | | 1 | 20 | _____ | 2 | 35 | _____ | 3 | _____ | 10 | 4 | _____ | 5 | 5 | _____ | 0 | 6 | 45 | _____ | 7 | 35 | _____ | 8 | _____ | –15 | (a) Graph both
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housewives. Youth: Includes majorly students aged between 16-25 Masses Youth Awareness Housewives were not aware from the word as to what consumer promotion (cp) mean. Comparatively‚ males were aware of the word and considered it as a promotion for good loyal clients. After explaining they could explain consumer promotion as an offering for the consumers mainly like sales‚ discounts‚ coupons. They prefer CP usually in the start of the month due to enough salary and shopping‚ usually in the first
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CONSUMER BUYING BEHAVIOR Consumer behavior is the study of when‚ why‚ how‚ and where people do or do not buy a product. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the buyer decision making process‚ both individually and in groups. Many factors are involved in a customers’ buying decision‚ any one of which can become the deciding factor‚ such as: * Conspicuous consumption: Lavish spending for the purpose of displaying wealth
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Week 6 Chapter 4: The theory of Individual Behavior Question 1. Page 154 ( with some modifications) A consumer has $300 to spend on goods X and Y. The market prices of these two goods are Px = $15 and Py = $5. a. Draw the budget constraint. i.e provide a carefully labeled diagram b. What is the market rate of substitution? Give an interpretation. c. Illustrate the consumer’s opportunity set in part a) above. d. Show how the consumer’s opportunity set changes if income increases by $300
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Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Guy has an income (Y) of $50 with which he can purchase DVDs (D) at $10 each and haircuts (H) at $20 each. Which one of the following represents Guy ’s budget line? A) 50 = 10QD + 20Q H B) 50 = QD + QH C) 20Y = QD + 10Q H D) Y = 10QD - 20Q H E) Y = 50 + QD + QH 1) 2) David has an income of $30 to buy movie tickets and bus tickets.
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compensation and the complainant also entitled to get Rs. 5000/- for irresponsible act of the respondent. 14. That this Hon’ble Forum under the Consumer Protection Act has jurisdiction to try and entertain the present complaint. PRAYER In view of the above submissions‚ it is most respectfully prayed that the Hon’ble Forum may graciously be pleased to direct the respondent: I. To issue
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