Ethical Concepts and Self Moral Development 1.0 Introduction Ethical judgment‚ in our everyday lives‚ is acquired via a complex combination of cultural background‚ particular workplace‚ past experiences and so on. The purpose of this essay is to examine two competing ethical concepts and approaches I used to evaluate my own moral development. In addition‚ this essay also conducted to analyze how my ethical being assist me to deal with moral dilemmas in two different work context: a commercial
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1. The Concept of Motivation Each concept or idea has its own history determined by the general evolution of human thought. For many years‚ the understanding of the term and the research on motivation were dominated by the so-called drive reduction theories. Psychologists identified a large number of human needs (both biological and psychological ones)‚ all of them causing inner tensions‚ which had to be released in one way or another. In 1964‚ Atkinson (quoted in Williams and Burden‚ 1997: 113)
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I chose the topic of self-concept through interpersonal communication because I had an interest in it. This interest is because I didn’t understand that one’s self-concept affected the way one is perceived by others. I learned self-concept through class discussions‚ but I wanted a better understanding of how communication affects one’s self-concept and how it affects one’s perception One’s self-concept affects one’s perception‚ attitude and behavior‚ which can be demonstrated during the
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Self-Concept My name is Paul Buchanan. I am a nineteen year old male who currently lives in Hillsboro Oregon. I was born in Puyallup Washington and lived there up until the first day of sixth grade. I then moved down to Hillsboro Oregon due to my father taking up a job offer with Intel. I enjoy to go bowling‚ playing video games and hanging out whenever I can with my friends. Throughout this essay I will be discussing my "self-concept" with three communication concepts. They are as follows: self-fulfilling
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Culture is influential on the concept of self‚ specifically in relation to the independent and interdependent self. The article the learner has chosen provides evidence to support this claim. Keller (2002) asserts that the formation of the independent self and interdependent self are guided by cultural contexts and socialization‚ such as warmth and contingency‚ beginning in the early stages of human development. Keller (2002) hypothesizes that warmth and contingency experienced as infants establishes
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Self-referencing (SR) is defined as a cognitive processing strategy where a consumer relates message information to his or her self structure (Burnkrant and Unnava 1995). From this perspective‚ the self represents a frequently-used construct in memory that aids the elaboration of encoded information. Hence‚ self-referenced information is more easily associated with previously stored information. A general definition of consumer involvement refers to the level of perceived personal importance‚ interest
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Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
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Marketing Strategy Works on the Consumers Introduction A brand is a name that influences buyers. This definition captures the essence of a brand: a name with power to influence buyers. But‚ what really is a brand? People around the globe are now living in a ‘branded’ world. This might sound obscene but in most cases‚ it is clearly evident. Most consumers prefer to buy a product with a well-known or a popular brand than buying an unpopular one. Some buy products with brands that connote ‘extravagance’
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How did Apple gain customer satisfaction and maintain customer loyalty? When customers sleep outside the apple stores just to be one of the first to buy an iPhone‚ it’s very clear that Apple Inc. is a company that enjoys passionate brand loyalty‚ and this brand success is part of a well-thought-out plan to deliver strong and unique products‚ and to create an Apple culture. Apple made a revolutionary launch of its tablet‚ the iPad. In barely 3 months‚ more than three million iPads were sold. Apple’s
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phones by relating it to Georg Simmels’ concept of the “aura of the self.” Explain what Anderson is talking about. What kinds of things are people doing or accomplishing when they talk on their cell phones in public in the Gallery Mall? Although I am not one hundred percent certain‚ I believe that Georg Simmel’s meaning of “aura of self” is in relation to one’s own self-awareness in the environment that surrounds that person. I believe that “aura of self” is just a term used to describe how we as
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