analysis of the Academic Self-Concept Questionnaire Joyce Bei Yu Tan School of Education‚ Flinders University Shirley M. Yates School of Education‚ Flinders University shirley.yates@flinders.edu.au This study used the Rasch model to assess the unidimensionality and item-person fit of an Academic Self-Concept Questionnaire (ASCQ) that is based on the Confucian Heritage Culture (CHC) perspective. Knowledge of the relationship between academic achievement and academic self-concept is particularly useful
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Customers may not necessarily the same as consumers. Consumers go through a five-stage decision-making process in any purchase. It includes need recognition & problem awareness‚ information search‚ evaluation of alternatives‚ purchase‚ and post purchase evaluation. Clearly the buying process starts a before the real purchase has been made and evaluation continues long after buying a product. Need recognition & problem awareness:-the first process in the decision making process is need recognition
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Brand Management (MKT – 423) Assignment On Process of Developing Consumer Based Brand Equity Of [pic] Aarong Bangladesh 1.1 Introduction 1.1.1 Origin of the Report The report on “Consumer Decision Making Process of Aarong’s Customers” was prepared as assigned by the Course Instructor Mrs. Syeda Shaharbanu Shahbazi Ahmed in the course Brand Management (MKT 423) and submitted on 14th August 2007. 1.1.2 Objective To prepare a written report after conducting a study of the brand
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influence the development of individual’s self concept. I am going to outline how factors can influence the development of individual’s self-concept‚ firstly‚ I will to define what is self-concept. Self-concept self concept is about the way we view ourselves. There are two sides of our self concept and these include: our self-esteem‚ which is how we feel about out selves that is the the worth and value that you as a person attribute to yourself‚ and self-image‚ which is how we see ourselves
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Table of Contents 1.0 Introduction 2 2.0 Decision Making Process 2 3.0 Need Recognition & Problem Awareness 3 4.1 Motivation 3 4.2 Motivation and Involvement 3 - 4 4.3 Promotion 4 4.0 Information Search 4 5.4 Culture and Subculture 4 - 5 5.5 Memory 5 5.6 Product 6 - 7 5.7 Promotion 7 5.0 Evaluation of Alternatives
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dody odor problem. Kool brand is focused on the male segment of the market. 2.1 market summary The estimated market size is approx TK 200 million. Nearly 38% use Telkom powder as deodorant. Major competitors are Unileaver’s rexona‚ Telkom powder and some foreign brands. Very small amount of people use foreign brands. Rexona came up with strong media campaign and has succeeded to have a good share in the market. Kool deodorant stick is only targeted to male consumer. It is expecting market
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Chapter 8: Identifying Market Segments and Targets GENERAL CONCEPT QUESTIONS Multiple Choice 1. In ________ marketing‚ the seller engages in the mass production‚ mass distribution‚ and mass promotion of one product for all buyers. a. group b. mass c. general d. segmented e. differentiated Answer: b Page: 226 Difficulty: Medium AACSB: Analytic Skills 2. The argument for ________ marketing is that it creates the largest potential market‚ which leads
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Economics is the study of how people choose to use resources. Resources include money‚ the time and talent people have available. Important choices involve how much time to devote to work‚ to school‚ and to leisure‚ how much to spend and how much to save‚ how to combine resources to produce goods and services‚ and how to vote and shape the level of taxes and the role of government. Often‚ people appear to use their resources to improve their well-being. Well-being includes the satisfaction people
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transforms languages but also transplants cultural information. Thus‚ brand name translation as other translation is a form of cross-cultural communication and is influenced by various cultural factors. This paper tries to explore the methods of English-Chinese brand name translation in light of the features of Chinese consumer psychology. Key words: brand names; Chinese consumer psychology; translation; methodsIntroductionNowadays‚ brand plays a more important role in the economic life in China and it
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The Influence of Personality‚ Brand Personality‚ Values and Cultural Differences on Consumer Behavior and Service Management Example: McDonald’s Author: David Burtscher Date: 23th of June‚ 2014 I Abstract This paper presents the constructs of personality and brand personality as well as the construct of values from consumer behavioral view. Furthermore the paper gives a short insight into value related cultural differences. The paper can be arranged into three parts: personality
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