Brand Recognition in relation to Brand Loyalty Introduction “Brands are the most valuable intangible asset for companies” claims Bayu Sutikno of the University of Gadjah Mada in Indonesia (2011‚ p.319). The world is filled with brands and everyone is trying to portray a message. It is the job of the consumer to decide what brand they prefer and what brand they do not care for. Likewise it is the job of the marketer to persuade the behavior of the 7 billion consumers in the world everyday.
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What is the concept of self in communication from psycology to interpersonal communication? Self:- A person’s self-concept is his knowledge about himself. Similar to how he can know other people‚ and know facts about how they tend to think‚ and what they enjoy doing‚ and what their temperament is like‚ he can also know these things about himself. Some people have much stronger self-concepts than others‚ probably because possessing a self-concept in much detail requires reflection on one’s
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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Global brands Vs. Local Brands Introduction According to Ger‚ Belk and Lascu (1993)‚ advances in communications and information systems technology have shrunk distances‚ thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets‚ branding plays an important role in its marketing strategy. Many consumers use brands as clues to
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How does Stevenson use the concept of duality in his Jekyll and Hyde novella? In my essay I will conduct a detailed analysis‚ on how he displays a concept of duality that Dr.jeykll and Mr.Hyde battle in a conflict of good and evil in the vast double psychological character‚ also how the suspense will attract the reader with mindboggling suspense. This key element is vital in keeping the reader hocked to the novella. Robert Louis Stevenson incorporated the ideology of duality in the book as a main
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Uses of Concept The purpose of this paper is to explore the concept of Caring in the field of nursing. In considering the concept of caring‚ the following attributes immediately comes to mind which comprise of‚ but are not restricted to: kind‚ thoughtful‚ gentle‚ helpful‚ compassionate‚ considerate‚ loving‚ sensitive‚ concerned‚ caregiver. Together these words fit into the philosophies of nursing and the provision of care to individuals‚ which provide the marked distinction between the profession
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questions. 1. Behavioural theory Maslow’s hierarchy of needs: a. Physiological need‚ safety needs b. Physiological need‚ safety needs‚ social needs c. Physiological need‚ safety needs‚ social needs‚ Esteem needs‚ Self-actualization d. Safety needs‚ social needs‚ Esteem needs‚ Self-actualization 2. Setting low price and aiming to enlarge market share is: a. Market-penetration pricing b. Market-skimming pricing c. Markup pricing d. Perceived-value pricing 3. Attitude and learning are examples
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Qualitative Market Research: An International Journal Emerald Article: Are voters‚ consumers?: A qualitative exploration of the voter-consumer analogy in political marketing Norman Peng‚ Chris Hackley Article information: To cite this document: Norman Peng‚ Chris Hackley‚ (2009)‚"Are voters‚ consumers?: A qualitative exploration of the voter-consumer analogy in political marketing"‚ Qualitative Market Research: An International Journal‚ Vol. 12 Iss: 2 pp. 171 186 Permanent link to this document:
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How to measure brand image: a reasoned review Luca Cian‚ Ross Business School‚ University of Michigan‚ USA* The aim of this paper is to review the most important tools and methods used to analyse and measure the brand image. Both traditional and innovative measurements have been considered‚ including attitude scales‚ Q-Sort‚ Natural Grouping‚ Kelly Repertory Grid‚ Laddering‚ Benefit Chain‚ Projective Techniques‚ Brand Personality‚ and Brand Narration. Considering the number of tools presented‚
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Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
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