Discourses of consumption (framing thoughts &actions in terms of consumer focus) dominate organizational theory. In parts of the economy‚ pdtn itself has been reconfigured away from material manufacture & towards the fashioning of ‘signs & spaces’ that are orientated to consumption. Eg. Nike brands. Sell the Nike brand (swoosh logo & just do it) >make &sell Nike. Sportswear are the vehicles to mobilize the brand. Concerned about outcome of the design process that materializes brand & sign value
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In the documentary food inc. it takes an in depth look at the farming industry that not a lot of people get to see. The film shows how convenience foods are cheaper and more abundant than ever‚ and people are not realizing how the food gets put on their plates. I always though food came from nice farms with cute little fences and everyone’s happy‚ but in reality most foods come from mega factories and assembly lines that mass produce unhealthy choices for people to consume. When I think about the
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Consuming Globalization: Youth and Gender in Kerala‚ India Ritty Lukose ralukose@gse.upenn.edu Reprinted from Journal of Social History‚ Volume 38‚ Issue 4‚ June 2005‚ pages 915-935. Publisher URL: http://muse.jhu.edu/journals/jsh/ This paper is posted at ScholarlyCommons. http://repository.upenn.edu/gse_pubs/30 For more information‚ please contact repository@pobox.upenn.edu. CONSUMING GLOBALIZATION: YOUTH AND GENDER IN KERALA‚ INDIA By Ritty Lukose University of Pennsylvania Introduction
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{draw:rect} The decision to buy organic food products in India Siddharth Narayanan‚ Soumya De‚ Abstract Purpose – The purpose of this paper is to investigate the consumers’ decision-making process for purchase of organically produced foods in India Design/methodology/approach – Using already existing research model and scale‚ forming hypothesis‚ and testing its validity in Indian context. Using convenient sampling (Tier 1‚ 2 B school Graduates) to gather data for factor loading.
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TOPIC : Food Processing Industry of India B. Introduction Food processing is the conversion of raw ingredients into food items or in other forms of consumables by using different industrial processes and tools in order to produce marketable‚ consumable and long shelf life food products. Benefits of food processing are the removal of toxins‚ food preservation (longer shelf-life)‚ enabling of marketing and logistics tasks‚ and increasing of food consistency. The drawbacks in food processing
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The Pareto Principle (also known as the 80/20 Rule or the Law of the Vital Few) More than a century ago‚ an Italian economist by the name of Vilfredo Pareto observed that 80% of the land in Italy was owned by 20% of the population. Subsequently‚ others observed a similar phenomenon in other situations‚ e.g. 80% of sales come from 20% of customers‚ 80% of the rise (or fall) in the value a stock portfolio comes from 20% of the stocks‚ 80% of complaints come from 20% of problems‚ 80% of results are
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Fast Food Industry in India Communication and Composition Mayur Keshwani Table of Contents ABSTRACT 3 MARKET SIZE & MAJOR PLAYERS 4 MAJOR PLAYERS IN FAST FOOD 4 REASON FOR EMERGENCE 5 Gender Roles: 5 Paucity of Time: 5 Working Women: 5 Large population: 5 CHALLENGES FOR THE INDUSTRY 6 Social and cultural implications of Indians switching to western breakfast food: 6 Emphasis on the usage of bio-degradable products: 6 Retrenchment of employees: 6 PROBLEMS OF INDUSTRY
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Fast food chains in India Fast food chains across India are growing because of the rapid urbanisation. Despite the slow economic growth‚ the fast food chain owners are busy introducing new ideas and concepts in the menu by lowering the prices for restaurant and lure their customers. Fast food chains have changed conventional from of Indians eating home-cooked meals and every family especially on weekend is found at fast food joints treating their belly. The growing working women population too
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The Consumption of Food in Anna Karenina and Madame Bovary Since food is an essential part of one’s life‚ it is not surprising that we find frequent references to its consumption in novels of social realism‚ such as Anna Karenina and Madame Bovary. Food in literature can be used to symbolise all sorts of things‚ but in particular it can represent the personality of a character. This is because certain aspects of a character reveal themselves in the personal choice of eating a particular
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U4A1A4 | Position Paper Date: July 24th‚ 2012 Is illness and obesity related to fast food consumption an individual responsibility or a corporate responsibility? I think illness and obesity related to fast food consumption is both by individual responsibility and corporate responsibility. The corporate can have a carelessly prepared burger‚ fires‚ or anything else on the menu‚ and get the customer sick but even if they don’t if an individual continues to eat an unreasonable amount of burgers
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