Emily Rattanavong Tim Anderson CMS 101-113 12 March 2015 Wearing contacts are harmful General Purpose: To persuade Specific Purpose: To convince the audience to not wear contact lenses Introduction I. (Attention) When you first started using contact lenses‚ chances are you had the best intentions and were cautious about keeping your lenses clean and properly cared for. But eventually‚ you started to slack off. Maybe you fell into the habit of taking out your lenses without washing your hands. Or
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an example he restorted vision to an 18 year old woman who had previously been unable to count fingers at a distance of 8 inches (20cm). In 1888‚ the treatment of Keratoconus became one of the first practical applications of the newly invented contact lens‚ when the French physician Eugene Kalt manufactured a glass scleral shell‚ which improved vision by compressing the cornea into in more regular shape (Wikipidia 2). From that time‚ research of keratoconus has improved understanding of the disease
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player in a $155M contact-lens market. (Three competitors occupy 75% of this market (Bausch + Lomb (51%)‚ American Optical (14%)‚ Continuous Curve (10%); approximately twenty players (including Sof-Optics’ ~3%) occupy the remaining 25%.) This consumer space is already appreciable in size (~5M contact-lens wearers in 1980)‚ and promises exponential growth in future years (only 10% of ~50M prospective lens-wearers in America have even tried soft contact lenses). Contact-lens magnates recognize
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Product. It is one of the most popular eye contact lenses products for nearsighted correction and eye color alteration. Acuvue has a serial of products that depend on different replacement schedule‚ such as daily disposable‚ two weeks disposable‚ colors and so on. All ranges of the lenses of Johnson & Johnson’s are regarded as comfortable‚ convenient and good eye health product. (Johnson & Johnson‚ 2008 )1 In 2007‚ as a leader and pioneer of eye contact lens producer‚ there was a sales increase by
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marketing vistakon Vistakon has created a daily disposable lens at a time when the market for disposable lenses is declining and the market for frequent replacements is growing (see Figure 1). It must identify the target consumer segment(s) that benefit most from its primary differentiators and solidify its positioning and pricing strategies for national launch. For part-time users‚ Vistakon has the unique capacity to provide the most comfortable and convenient 1-day disposable lenses
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vision problems and has previously claimed the additional standard deduction available to blind taxpayers. This year‚ Larry was prescribed a new type of lens that vastly improved his vision. However‚ he began to suffer severe pain‚ infection‚ and ulcers from the lens‚ and had to remove the lens. The doctor said he could continue to wear the contact lens‚ but only for short time periods. The issue is if Larry is able to claim the additional standard deduction to blind taxpayers. The case at hand
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Executive Summary Vistakon is a well-established market leader in the disposable contact lens industry. It is a subsidiary of Johnson and Johnson and has grown from a specialty manufacturer in 1987 with $20 million annual sales to a market leader in the contact lens industry in 1993 with over $250 million sales. It offers a variety of disposable contact lenses ranging from a disposable time of two weeks‚ one week and now with 1-Day Acuvue‚ one day. The idea of 1-Day Acuvue came about because there
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composed of many different parts and function. The cornea is a clear covering over the colored iris and the pupil of the eye. The function of cornea is to help focus light on the retina and protect the iris‚ lens‚ etc. so that the eye can see. The cornea is best to compare with a standard contact lens. Although‚ the function of a cornea is to protect from harmful microorganisms‚ it is also vulnerable to those same unicellular organisms. One of the major diseases affecting the cornea is a corneal ulcer
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Bausch & Lomb Case Study MAR5416 Question 1: What do you think of the way that management team handled the reorganization of the sales organization? The reorganization was intended to merge the region’s four sales forces into one. I believe that Bausch & Lomb should have handled
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of all ages living with sight loss is estimated to be 285 millions in the world.Some people don’t know how important vision is. We use eyes so much and los most of my eyesight.In general‚there are mainly solutions to help us see better which are contact lens and glasses.But‚there is a solution that can solve its which is LASIK surgerry. Initially‚LASIK surgery were developed in Columbia by the Spanish ophthalmologist‚Jose Barraquer.In his clinic‚he would cut thin flaps in the cornea to modify
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