poultry industry in United States‚ it should focus on large-sized chicken farms and price ODI lenses at a higher level for the sake of its profits and its future business plan. II. Introduction With the fact existed in poultry industry in late 1970s that most of the chickens in United States were owned by some large farms. Optical Distortion‚ Inc.‚ a contact lens company‚ has developed a kind of contact lens applied on chickens considered to hold enormous market potential. However‚ it is hard for
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Introduction Optical Distortion‚ Inc. (ODI)‚ is a small‚ new company that has developed contact lenses designed to impair the vision of egg-producing farm chickens. This development came after an accidental discovery that partially blind chickens demonstrate more manageable and productive behaviors that are valuable to chicken farmers. Market Trends As within many industries‚ the poultry and egg production market has evolved dramatically in the last century— from small backyard barnyards to
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1 Introduction This paper is concerned with the development of 1 Day Acuvue® TruEye™ daily disposable contact lenses. Utilising new Hydraclear® technology they represent the next step in daily comfort disposable contact lenses manufactured by Vistakon Ireland. The need for this new comfort lens offering is driven by customer demand and competition in the marketplace. By listening to our customers we are able to deliver the products they want by incorporating their voice into the process. Quality
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ophthalmologists‚ optometrists do not perform eye surgeries. Instead‚ diagnosis and treat problems that are entirely focused on vision. In addition‚ they provide depth and color tests for patients during eye exams. They can also prescribe eyeglasses‚ contact lenses‚ vision therapy‚ and medications. Education Requirements: To be an optometrist‚ it is mandated to complete four years of undergrad‚ followed by four years of professional education at an optometry school. A one-year residency is often optional
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procedure but complains of poor night vision. This could be caused by a loss of Contrast sensitivity from the surgery. Conversely‚ some people achieve better Contrast sensitivity and night vision after LASIK‚ compared with their vision with glasses or contact lenses before the procedure. In most cases‚ people with cataracts notice a significant improvement both in visual acuity and Contrast
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operational standpoint? • Consumers have to deal with distributors for contacts‚ but with B&L for other items – confusion for consumers • B&L has more cash and fewer assets in inventory – better for B&L • Gives them financing (steady cash flow on promissory notes and profits) for other goods • Allows them to engage in other goods Advantages: Marketing resources immediately freed up to focus on the disposable contact lens market Lower SG&A expenses with new distribution plan Less inventory
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Executive Summary: Optical Distortion Inc. is a single product company that produces contact lenses for chickens. ODI believes that the use of contact lenses for chickens is a superior solution for poultry farms relative to the current alternative manners that farmers use to prevent cannibalism among their chickens – something that is the cause of mortality rates of up to 25% on some farms. Given the fact that these lenses can cut mortality rates down to as low as 4.5% (compared to the current common
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SITUATION ANALYSIS: Optical Distortion Inc.(ODI) markets lenses that distort the vision of chickens. These lenses are used instead of debeaking. Lensed chickens are more likely to survive from cannibalism among the chickens. The lenses are also supposed to reduce the amount of feed per chicken per day than that for debeaked chickens. Using lenses do not lead to any trauma among chickens and therefore do not affect their egg laying capacity. The objective of the case is to present a financial
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Cost of mortality with debeaking 2.4*9%=$0.216 Cost of mortality with ODI lenses 2.3%*4.5%=$0.108 Saving per hen: $0.108 Total saving by using ODI lenses compared to debeaking: 0.1125+0.099+0.108=$0.319 Because farmers won’t accept this price of $0.319‚ and the expected value to farmers is: 0.319-0.08=$0.239 Value Sensitivity to Assumptions Assumptions-------go wrong As we see in this case‚ the value of the lenses is 20$ per 3 boxes of 250 pair or 0.08$ per pair‚ it includes cost as follows:
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applications‚ it has been demonstrated that ultraviolet radiation is a reliable source for disinfecting microorganisms. More specifically‚ the UVC wavelength (200-260 nm) is microbicidal as compared to other wavelengths.8‚ The currently available system for contact lens disinfecting using UVC is called the PuriLens System. Only a single published report concerning the effectiveness of this system showed its limited abilities eliminating Acanthamoeba cysts.15 In general‚ there have been very few studies that
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