The nature of memory: STM‚ LTM and Duration Duration of STM One of the key differences between the concepts of STM and LTM is duration. “Duration” refers to how long a memory lasts before it is no longer available. Short term memories don’t last very long. An example of STM in action would be trying to remember a seven-digit phone number that you have just been given. This is maintained in the short-term memory by REPETITION until the number is dialled‚ and then fades once the conversation
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Introduction Social 1 Biology and Social Cognition - Attraction Chapter 14‚ Passer Dr Jason Bohan Are we social animals? Who’s attractive? Can evolutionary theory explain dating behaviour? The need to affiliate Defining attraction Affiliation – the need to form social relationships Fear of interaction and evaluation can lead to social anxiety Failure to form friendships can lead to loneliness Extreme social isolation can be harmful: Admiral Byrd and “wintering
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Consciousness Awareness of the environment‚ ones own existence‚ sensations‚ thoughts States of Consciousness Distinctive or discrete patterns in the function of consciousness Biological Rhythms Endogenous cycles Bio Rhythms: endogenous rhythms are systematic changes in the brain’s function that are vastly internal brain mechanisms. One of the things that does alter conscious states are actually these bio rhythms. 1. Circadian 24hr. cycle. Sleep‚ temperature 2. Infradian
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Psychological ideas are seen in national headlines every day. In particular‚ in the state of Arizona‚ the Governor vetoed a bill against gay people. Why was this bill proposed in the first place? The business leaders who supported the bill were against the gay and lesbian community. The Governor of Arizona‚ who supports the gay and lesbian community‚ believes that the bill is unjust because it discriminates against the gay and lesbian community. If this bill had been passed‚ it would be a clear discriminatory
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THEORIES OF HUMAN DEVELOPMENT THE PSYCHOANALYTIC VIEWPOINT • Freud’s Psychosexual Theory – Unconscious motives are repressed – Development is a conflictual process • Sexual and aggressive instincts that must be served‚ yet society dictates restraint THE PSYCHOANALYTIC VIEWPOINT • Freud’s Psychosexual Theory – Three Components of Personality • Id: satisfy inborn biological instincts‚ now • Ego: conscious‚ rational‚ finds a realistic means of satisfying instincts • Superego:
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Contents Page Section……………………………………………………………………………….. Page Number 1. Introduction……………………………………………………………………… 3 2. The Brand………………………………………………………………………... 3-4 3. Brand Positioning………………………………………………………………… 5-8 3.1. Positioning Strategy……………………………………………………….. 6-7 3.1.1. McDonalds………………………………………………………….. 7 3.1.2. Burger King…………………………………………………………. 7 3.1.3. Greggs PLC………………………………………………………… 7 4. Brand Analysis……………………………………………………………………. 9-14 4.1. Brand Identity………………………………………………………………
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CHAPTER 1 What is Psychology? Psychology is the science of behavior and mental processes Thinking critically with Psychology Hindsight bias- Common Sense describes what has happened after the fact more easily than it predicts what will happen before the fact Common sense is a poor guide The Scientific Method Theory- an explanation using an integrated set of principles that organizes observations Hypothesis- a testable prediction implied by a theory Simple Observation- simply observing
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The Future of Ecotourism Chayla cruz The destination I have choosen to write about is Mexico because Mexico has many natural and breathes taking environments currently at risk. Mexico is a tropical and temperate region that contains many deserts. Its mountainous‚ and rugged topography makes an environment that creates microclimates because of the environment Mexico has a diverse assortment of animal species‚ and plants. The impact humans have had in Mexico is huge and it has created a long
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History of Psychology 1 History of Psychology Paper University of Phoenix History of Psychology 2 The Development of Psychology The foundations of psychology go back in history to ancient philosophers. These philosophers had a combination of interests with the human mind‚ body‚ and knowledge. Each philosopher had different interests‚ studies‚ and experiments. Some of them agreed with the theory ’s of other philosophers whereas others had
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Prominent Women in American Psychology ’The chief distinction in the intellectual powers of the two sexes is shown by man ’s attaining to a higher eminence‚ in whatever he takes up‚ than can woman (Darwin). ’ Darwin ’s professional assumption of the intelligence of women greatly exemplified the defining opinion of the day when psychology was in its developmental stages. However‚ many women went to great lengths to disprove and banish this thought. One such woman was Mary Whiton Calkins. Calkins
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