Customer Relationship Management • “The purpose of a business is to create customers” – Peter Drucker • New customers cost you money – money spent on advertising and marketing 1 Company Orientations toward the marketplace 2 CRM Customer Relationship Management (CRM) enables an organization to better management relationships with suppliers‚ distributors‚ and dealers‚ among others 3 CRM • The purpose is to identify‚ retain‚ and place the right kind of customer and foster
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Contemporary Developments in Business and Management 1.0 Executive Summary This report is about the growth of a Malaysian brand low cost carrier - AirAsia Berhad on how they started this business and bring a huge change in the low cost carrier history globally. This report will discuss on how AirAsia business structure is‚ what is their culture and the expectation to maintain as well as get into the right track of tough time in airline services. The concept of low cost air travel was then new
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Science Vol. 2 No. 13 [Special Issue - July 2011] THE EFFECT OF BUSINESS STRATEGY AND EXTERNAL ENVIRONMENT ON MANAGEMENT CONTROL SYSTEMS: A STUDY OF MALAYSIAN HOTELS Sofiah Md Auzair Senior Lecturer School of Accounting Faculty of Economics and Management Universiti Kebangsaan Malaysia‚ Malaysia E-mail: sofiah@.ukm.my‚ phone: 03-89213745 Abstract This study was undertaken to investigate the use of Management Control Systems (MCS) in Malaysian hotels. MCS was conceptualized as Action/Results controls
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(308A) SALES MANAGEMENT & PERSONAL SELLING OBJECTIVES: 1. To provide an understanding of the concepts‚ attitudes‚ techniques and approaches required for effective decision making in the areas of Sales. 2. To pay special emphasis on the practising manager’s problems and dilemmas. 3. To develop skills critical for generating‚ evaluating and selecting sales approaches. 1. Introduction to Sales Management: Concept‚ Nature‚ Role of Sales Management in Marketing‚ Salesmanship‚ Specific Characteristics
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“EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN STATE BANK OF INDIA” Submitted In The Partial Fulfillment Of Degree Of MBA Batch 2006-08 SUBMITTED TO: - SUBMITTED BY:- Mrs. Riya Sharma Rishi Gupta (Project Guide) Roll no. 0471483906 [pic] MAHARAJA AGRASEN INSTITUE OF TECHNOLOGY PSP AREA‚ SECTOR-22 ROHINI‚ DELHI—110085 Ph: 25489493- WHOM
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Making sense of customer relationship management Software applications that automate the marketing‚ selling and service functions of the businesses. Levels of CRM: ◦ Strategic CRM ◦ Operational CRM ◦ Analytical CRM Winning and keeping profitable customers Focused on the development of a customer – centric company Three other major business orientations: ◦ Product – centric ◦ Production centric ◦ Sales – centric Focused on: ◦ marketing automation
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communication‚ it has provided an environment where everyone can be online at any given time. Under this environment‚ Online Book Selling can be useful to sell books on the Internet. Customers can purchase or get all books’ information without going through a bookstore. This proposal includes planed research‚ its benefits‚ qualifications to conduct the research‚ and cost analysis. We are confident that we have ability to perform this web application - Online Book Selling --The completion date for this
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APPLICATION OF CUSTOMER RELATIONSHIP MANAGEMENT IN INFORMATION TECHNOLOGY INDUSTRY SUBMITTED TO: SUBMITTED BY: Prof. Sanchita Ghosh Shankar Narayan Batabyal Roll no: FT(FS)-11-353
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Please use the Green Scantron Chapter 4 Perception‚ Attribution‚ and the Management of Diversity 1) When managers become aware of evidence of potential discrimination‚ they should do all of the following EXCEPT ________. A) pay immediate attention to the problem B) act proactively to address the potential problem C) review the organization’s policies and practices D) treat the potential discriminator unfairly 2) ________ is whatever the perceiver is trying to make sense of. A) The
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INTRODUCTION The management of a consulting project calls on a variety of skills. This is an actuality that has been stressed throughout the course lectures‚ seminars and cases as well as throughout the course literature. The fact that consultants must integrate their skills when conducting a consulting project is as clear-cut as it is evident. But if no skill can be used in isolation from the others‚ is there such a thing as a most important competence of a successful management consultant?
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