background 3 2.2 The current issue 4 3. Situation analysis 5 3.1 Market context 5 3.2 SWOT analysis 6 3.3 Competitor analysis 8 4. Implement business plan 9 4.1 Plan A- Establishment of Service Level Support System in Hotel Industry 9 4.2 Plan B-Strengthen Customer Management 10 4.3 Plan C-Effective E-promotion to increase brings stable and potential guest sources for hotels 11 4.4 Plan D-Effective public relations to improve the popularity of the hotel 11 5. Conclusion
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How is Globalization impacting the hospitality industry? 1: Educating workers around the world: Due to globalization‚ managers and employees of hospitality industry are able to learn about the different cultures‚ people‚ religions and other different prospects of life. Globalization also helps them to understand what importance of humanity is. Racism is still a part of some people but due to globalization it is getting hidden. 2: Multilingual services: Due to globalization more and more people
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Executive summary This hotel is placed in Langkawi and it has relax‚ calm and beautiful view. It surrounded by mangrove plant and attractive rooms. Each rooms has fully accommodates and this hotel also provided comprehensive facilities such as spa‚ fitness center‚ restaurants‚ golf yard‚ pools and so on. In addition‚ the guests can enjoy themselves by watching the birds‚ kayaking‚ scuba diving and other outdoor activities. This hotel has offered tour guide to bring them to the specific location
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BS 3149 Research Methods in a Hospitality Context Student ID: 1116639 Robert Gordon University Business Hotel Management School BA Hotel and Hospitality Management Course Research Methods in a Hospitality Context Motivation of people to visit themed hotels Module Co-ordinator: Heather Robinson
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Current issues in the hospitality industry Introduction: What are the main issues in hospitality industry? The issues were discussed at the last meeting of International Society __________(ISSC). Asking from the guest their shortage‚ they gave some problems necessary for them. Main part: Capital available‚ Emerging market‚ Technology‚ Travel permit residence. Capital available: Capital provides asset liquidity and enables the development of new hotels. Increasing institutional investment
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assistant manager of front office. She worked in the hotel for 5 years. She is kind and willing to solve problems and complains. • Miss Diane‚ the receptionist. She is kind and has enthusiasms towards the work‚ but don’t have much experience in hospitality industry. Problem: Ms An comes to the hotel reception in the afternoon‚ she has guaranteed reservation‚ and wants a room immediately‚ but the hotel is unable to give her a room because the hotel is full already. Setting: in a 5 star hotel reception
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points) 1. What happens on Facebook‚ stays on Facebook? An importance of social media for the tourism‚ recreation‚ event and hospitality industry is constantly growing. a) Assume you are a revenue manager at a business of your choice (hotel‚ travel agency‚ cruise line‚ theme park‚ recreation‚ sport management company‚ event planning company‚ etc.). Please specify the industry segment that you selected for this question. a. Hotel Revenue Manager b) Please discuss your strategy about establishing
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graduating with the degree of Bachelor of Science in Business Administration (major in Marketing) with contribution number TC (BSBA) 11-01-403. Prepared under the supervision of Mr. Edilberto P. Lunas INTRODUCTION Evidence of hotels and the hospitality industry have been recorded as early as the biblical times when Mary and Joseph arrived in Bethlehem‚ during the census. As the Bible depicts‚ Mary and Joseph were refused accommodations because there” was no room at the inn.” Since the beginning of
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facilities to accommodate guests who require more luxurious amenities. In the United States‚ no official rules exist as to what defines a limited-service hotel and what defines a full-service hotel; hotels can advertise however they’d like. The hospitality industry‚ however‚ generally agrees on the basics of both types of hotels. Services Differences Typically‚ a full-service hotel like a Marriott or Hilton offers its guests services such as bed turn-down‚ newspaper delivery‚ security guards‚ wake-up
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availability 19. Hospitality in hotel 20. Safety locker facility 21. Travelling assistance 22. Laundry facilities 23. Bed and cottage arrangements 24. Business Center 25. after check out services 26. C.C. TV arrangement 27. Wireless Internet facilities 28. 24 hour room service 29. As a three star hotel whether it is fulfill your level of expectation? a) Yes b) No 30. If yes‚ what will be the reason for that -----------? a) Service b) Quality c) Tariff rate d) Hospitality d) Others
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