Title: Contemporary issues in Marketing Level: 6 Learning Outcomes and Indicative Content: Candidates will be able to: 1. Unit code: CIMKT Learning Hours: 210 Understand the changing role of marketing in the modern organisation 1.1. Appreciate the fact that marketing as an organisational philosophy and activity is applicable to almost all types of organisation‚ whether profit making or not-for-profit‚ e.g. political marketing. The number and type of organisations adopting marketing principles
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importance of relationship marketing in contemporary business context. Relationship Marketing: Relationship marketing is not about having a "buddy-buddy" relationship with customers. Customers do not want that. Relationship Marketing uses the event-driven tactics of customer retention marketing‚ but treats marketing as a process over time rather than single unconnected events. By molding the marketing message and tactics to the LifeCycle of the customer‚ the Relationship Marketing approach achieves
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__ Unit title Level Credit value Contemporary Issues in Management M 20 ECTS credits 10 PRE-REQUISITES AND CO-REQUISITES None AIMS The business world is constantly evolving and changing‚ the management discipline must respond to these changes in the business environment. The Unit explores and evaluates the theoretical and practical application of a range of contemporary issues in management. The Unit aims to draw upon the research conducted by academic members of staff within the Business
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Contemporary Issues in Management ASB – 4426 Abhishek Roy Gollamudi abpc90 Contemporary Issues in Management: Business Ethics and Values Introduction Business Ethics and Values has this become a very high regarded issue in management. Changing demands‚ advancing technology and worldwide recession have added to the suppression of this issue and has forced management to maintain numbness towards business ethics and to exploit very possible opportunity disregarding the interests of employees and the
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1. MOON GATE COMPANY a.What are the ethical issues raised by this case? In this case‚ few issues had raised. First is the environment issue. The cement plant will produce air pollution (Shapley‚ 2010) as well as sound pollution which is affecting local resident health (Mndeme & Mkoma‚ 2012). Second is the health issue where the local residents have the risk of loss hearing (Mndeme & Mkoma‚ 2012)‚ respiratory problem and cardiovascular problem (Sana‚ Bhat & Balkhi‚ 2013) because of the pollution
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material from the unit‚ critically evaluate how the passage relates to issues concerning the business activities of MNCs and the concept of ethical leadership. Having examined Machiavelli’s passage from the ‘prince’ I believe it may be applied within the field of change management. It is important that the ‘prince’ may be used as a metaphor for an individual or an organisation. The passage focuses on the effective management of change when merging into a new global market. Drawing attention to
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Introduction: With more and more fierce market competition‚ much attention has been paid to the research on corporate competitiveness. Enterprise Competitiveness can be tracked back to 1776. Adam smith raised the division of labor theory. But the academia by conscious researches this theory at the start of the 1980’s. Concept of Enterprise Competitiveness Business community and economy community thought enterprise competitiveness played an important role in ensuring the survival and development
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taken from Management decision making‚ towards an integrative approach‚ pp 112‚ Prentice hall‚ Harlow Fisher J M‚ (2005)‚ A Time for change‚ Human Resource Development International vol 8:2 (2005)‚ pp 257 – 264‚ Taylor & Francis Furnam‚ A 1997‚ the psychology of behavior at work‚ pp 555 Psychology press‚ Hove East Sussex http://www.library.hbs.edu/hc/hawthorne/anewvision.html#e (accessed on 21-10-2012) McLachlan‚ PA 2002‚ ’Change Leadership Today ’‚ T+D‚ 56‚ 11‚ p Mullins LJ. 2007‚ Management and organisational
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this page to the front of the assignment before Uploading to WECSERF. For uploading instructions please see the help file online Name of Student: Atal khan Student Registration Number: 101098 Module Name: contemporary issues in strategic marketing Module Number: 9th Assignment Title: case study on Nims aparel Submission Due Date: 09 03 / 2008 Student’s Electronic Signature: ATAL KHAN Word count: 4857 Plagiarism is to be treated seriously
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Coursework Header Sheet 179236-102 Course Coursework Tutor BUSI1475: Contemporary Issues in Mngt Essay G Symon Course School/Level Assessment Weight Submission Deadline BU/UG 50.00% 01/04/2011 Coursework is receipted on the understanding that it is the student’s own work and that it has not‚ in whole or part‚ been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University’s Regulations regarding
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