Chapter 11 – Marketing planning: the process The particular significance of marketing plans: seven main reasons why staff time and resources are allocated to marketing planning at the tactical or operational level: To identify and focus management attention on the current and targeted costs‚ revenues and profitability of an organization‚ in the context of its own and its competitors’ products and segments. To understand the role of stakeholders in the development of strategic marketing planning
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Antoaneta Stefanova October 5th‚ 2012 DRUG TOURISM Unconventional Tourism Homework Definition: Drug tourism is defined as travel for the purpose of obtaining or using drugs for personal use that are unavailable or illegal in one’s home jurisdiction. It also includes travel experience that is accompanied by the consumption of said substances. Specification: This type of tourism includes crossing a national border to obtain drugs over the counter that are not sold in one’s own country‚ or traveling
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FOOD TOURISM-DESTINSTION Food tourism means experiencing the food of the country‚ region or area‚ and is now considered a vital component of the tourism experience. Dining out is common among tourists and food is believed to rank alongside climate‚ accommodation‚ and scenery in importance to tourists. Hall and Mitchell (2001) define food tourism as ‘ visitation to primary and secondary food producers‚ food festivals‚ restaurants and specific locations for which food tasting and / or experiencing
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Spain Tourism is very popular because of its geographical and cultural diversity. The geographical diversity extends from hills to deserts.Spain Tourism is a trip where people can keep themselves busy in exploring the vast natural landscape or can indulge into exploring the historical buildings or the architectural monuments. Spain Tourism is so popular among people that Spain has been ranked third in terms of touring in the whole world and more and more people are searching for Tourism Travel
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Tourism in Northern Ireland and the Northern Irish Tourist Board Historically‚ conflict in Northern Ireland has prevented the growth of the Northern Irish tourism industry. In 1972‚ in the midst of “the troubles”‚ revenue generated by tourism was estimated to be around £8.64 million with just under 440000 trips being made to Belfast that year (See table 1). Fast forward thirty eight years to 2010‚ where 3.164 million tourists have paid a visit to Northern Ireland (NIbusinessinfo.co.uk)‚ and it
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always looking at Lat as our icon who always bring the Malaysian identity in his cartoons. Issue Discussed In this forum we discuss about the identity and cartoons; the definition and how this effect in our culture and sociology does. With Lat’s cartoons‚ he adapt the Malaysian identity in his drawings through the characters relationship‚ how is their life‚ activities‚ games and also including current issues of that time such as socio-culture and political event on that era which can be seen in Keluarga
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What is Tourism? 1. Tourism is the temporary movement of people to destinations outside their normal places of work and residence‚ the facilities created to cater to their needs 2. The tourism and tourism sector is a broad range of economic activities and services‚ all-encompassing term which includes accommodation‚ catering‚ transport and ancillary services. It is multidisciplinary. Transport for tourism (MTR ‚ BUS) 1.Related to cost and speed 2.No direct intrinsic value 3.Cost rather than
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future work of business travel agencies Nevmerzhitskaya‚ Julia Master’s Thesis Degree Program of Tourism 2013 Abstract Date of presentation Degree programme Author or authors Julia Nevmerzhitskaya Title of the thesis Scenarios of the future work of business travel agencies Group or year of entry YMA11 Number of pages and appendices 68 + 2 Supervisor(s) Jarmo Ritalahti This study focused on the future work of travel agencies in the business travel segment. It aimed at
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statement Tourism Australia is the Australia Government agency which is in charge of attracting visitors from all over the world to Australia and encouraging Australians to travel domestically not only for business but also for leisure time. The aim of Tourism Australia is to improve the economy of Australia tourism. To achieve this‚ Tourism 2020- a new strategy has been carried out. The purpose of the strategy is to increase the expenditure to about $140 billion dramatically in ten years. Tourism Australia
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Travel‚ as an activity for people has a long history going back to the 18th century where the idea for travelling for leisure‚ education or health purposes had an outbreak with the rise of the "grand tour" in Europe‚ which was called "the age of enlightenment". In conclusion of this rise in demand for tourism European destinations started developing themselves to be able to answer the needs of the tourists with facilities. However as it was the first stages of this idea of travelling abroad for tourism
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