The importance of Logistics in Marketing nowadays In a first moment it is important to understand what is the main role of each departments‚ Logistics’ aim is to make products available in the market according to the customer’s demands‚ in terms of delivery time‚ volume‚ as well as‚ the efficient managing of the inventory (SEZEN‚ 2005) and the Marketing role is to generate and deliver value to the consumers of a determined market. To generate value consists in expressing characteristics‚ attributes
Premium Marketing
Third Party Logistics – An Overview A third-party logistics firm is a firm that provides outsourced or “third party” logistics services to companies for some portion or all of their supply chain management functions. Typically‚ a core company providing services or products is considered the first party; the customer (or customers) the second party. A third-party‚ then‚ is a firm hired to do that which neither the first or second party desires to do. 3PL typically specializes in integrated warehousing
Premium Supply chain management Logistics
CHAPTER 3 Strategic and Financial Logistics © Portions Argee Logistics and Pearson Education‚ Inc. publishing as Prentice Hall Learning Objectives • To appreciate how logistics can influence an organization’s strategic financial outcomes • To review basic financial terminology © Pearson Education‚ Inc. publishing as Prentice Hall 3-2 Learning Objectives • To understand how the Strategic Profit Model can demonstrate the financial impact of logistics activities • To become aware of
Premium Strategic management Balance sheet Financial ratios
QUESTIONS: How does Elizabeth currently organize her logistics? What do you think are her aims and priorities? Logistics is the function responsible for all aspects of the movement and storage of materials on their journey from suppliers to final customers. In the Hessingen Herb Farm‚ Elizabeth Kole personally manages the logistics matters. She personally monitors the movement and storage of her products from the raw materials to the customers. Logistics would have played a great part in the expansion
Premium Economics Marketing Customer
Wilson Logistics Research Methodology Objective of the Study To compare the effectiveness of logistics management at Wilson Logistics and to bench mark the organization with respect to the industry. To have a thorough understanding of how logistics and freight industries work Research Problem: The need for the study was to assess the use of e-commerce to support of business strategic in Wilson Logistics‚ compared with other organization in the same industry. The organization also needs
Premium Supply chain management Warehouse Logistics
Contemporary Approaches There are four contemporary approaches to management. These are sociotechnical theory‚ quantitative management‚ organizational behavior‚ and systems theory. Every organization has different types of environments. These are the internal environment‚ the macroenvironment and a competitive environment. There are also three environmental factors‚ internal‚ external and competitive environments. One thing to think about is the open systems and how this can be beneficial to
Premium Environment Natural environment System
Marketing Channel and Logistics of HTC Executive summary HTC Corporation deals in the manufacture of mobile wireless technology. The firm faces extensive competition from companies such as Nokia‚ Samsung‚ Apple and RIM among others. To stay afloat in the competitive field of mobile technology‚ HTC has continued to undertake extensive R&D in mobile technology‚ efforts which have been rewarded by the production of many ‘firsts’ including the
Premium Marketing Strategic management
Logistics management covers every stage of the physical distribution process‚ from raw materials and component parts being ordered and delivered to the factory‚ materials handling and storage‚ stock control‚ sales forecasting from which the forecasts of individual components parts‚ transport and storage requirements are derived. Other functions include order processing‚ the purchasing and replenishment of stock‚ packing‚ delivery‚ achievement of set service levels‚ warehouse location‚ fleet
Premium Marketing Logistics Marketing plan
– chain and logistics industry includes companies that move raw materials‚ finished goods‚ packages‚ and documents across the globe. It is one of the main phases in value chain concept in international business. The massive increase in the international trade has increased has increased the complexity of company supply chains. MNEs and other internationalizing firms require speed and efficiency in moving goods via supply chains around the world. To fulfil this need‚ competent logistic service providers
Premium Supply chain management Logistics Supply chain
With the Cement industry showing a downward trend in profit margins‚ better logistics management proves beneficial to many of the cement manufacturers. Let us explores the various modes of logistics that can provide a cost-effective means of cement transportation. Cement‚ being a bulk commodity‚ transporting is a costly affair. The selling and distribution costs account for around 21% of production cost. In 2009-10‚ top 30 cement companies spent more than Rs 10‚000 crore to carry cement to the consumer
Premium Management Economics Marketing