Marketing Campaign Noelle Androuin Fashion Industry Profile The Apparel Industry consists of companies that design and sell clothing‚ footwear and accessories. Product categories include everything from basics‚ such as underwear‚ to luxury items‚ for example‚ cashmere sweaters and alligator-skin handbags. Traditionally‚ Apparel companies are wholesalers‚ selling large quantities of goods to retailers‚ which markup items and sell them to consumers for a profit. However‚ it’s become more difficult
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A top fashion designer quarantines a sneezing underling‚ forcing her to work in a closet. An industry P.R. executive makes colleagues douse their hands with Purell. Germ-phobic magazine editors are powerblasting offices with antiseptic wipes and Lysol. While all eyes are on the models‚ top‚ those behind the scenes hope to avoid being struck by sickness. Such is the dread gripping the fashion world as it prepares for New York Fashion Week‚ beginning Feb. 7‚ with a killer flu and a stomach-bug
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and humiliation was not getting into the institute of fashion designing. I suffered many defeats during the selections‚ but these defeats helped me to refocus my efforts and improve my performance considerably. My sister Sara has always been role model to me. I used to follow every path she chooses. When she decided to become a fashion designer‚ I became automatically interested. She is creative‚ artistic‚ imaginative and passionate about fashion designing. After seeing how much she is enjoying this
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AMB201: Research Project Topic and Objectives (Assignments One & Two) Topic: Purchasing behaviour associated with fashion clothing Background: Two dominant approaches that can be used when seeking to market to a broad range of consumers are segmentation and mass marketing. The traditional segmentation view of marketing suggests that market segments should be carefully researched for important differences‚ and then strategies developed to suit each specific segment. Mass marketing on
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Introduction For several centuries‚ during the colonial period‚ the Philippines has been severely immersed in foreign influences particularly by Spain‚ Japan and America. Consequently their culture‚ lifestyle‚ customs and fashion sense has been mainly defined by influences from these countries as well. However‚ before the colonization‚ Philippines has yet to establish its own identity; thus what became the Philippines’ foundation for instituting their nationalistic character was basically colonially
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media spreads the ideas‚ especially the one that the most important thing in life is appearances; they make us rely too much on fashion and the way we look. The best way to make people spend the money is to advertise the products they are to buy. Advertisements influence the people creating opinions and stereotypes‚ especially among the youth. And advertising in fashion industry today is very wide spread and using many strategies to make products sell‚ that range from using celebrities to World Wide
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FASHION THEORIES Fashion Cycle Theories of fashion adoption Fashion leaders & followers FASHION CYCLE Fashion evolves GRADUALLY giving TIME to customers to become accustomed to new looks Introduction to a style Growth - Increase in Popularity – Bridge & Diffusion Maturity – Peak of Popularity – Adaptations & Knock-offs Decline in Popularity Rejection or Obsolescence INTRODUCTION OF A STYLE – New styles are introduced by Firms or Designers‚ its showcased in Fashion shows & publicized
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The fashion world is a fast paced and multifaceted industry. There’s never moment where a celebrity controversial attire or the latest style trends do not arise in a conversation. While many young millennials are fully immersed into this craze‚ are unaware/blinded of the factors (good and bad) that occurs in order for the fashion industry to remain the longstanding and influential field it is today. how sound is the fashion industries morals and to what length will it go to ensure its production’s
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Fur is not a Fashion Statement. Every year 50 million animals are violently killed for our own selfish needs to look high status in the fashion industry. Most of these helpless animals with just as much right as us are raised on fur farms in brutal conditions. Death is really their only escape from these dreadful prisons‚ which is mostly caused by stress‚ illness and pain. Sometimes animals are caught using a trap mechanisms and can be left there to die for up to 7 days. Animals often tend to
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In the 1960s there were many different fashion changes and different influences. The 1960s was one of the best decades for the Unites States because it had so many changes in a short period of time. Young women’s wealth changed the styles of America in the 1960s. Wealth was a big influence because of the amount of teens going into the workforce to make money to afford and support the style. As the styles changed and more people became able to afford the style women’s‚ teens‚ and men’s clothing and
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