Seminar 1 – 1. Digital Firm vs. Traditional Firm a. Greater flexibility in organization management i. Time-shifting – Open 24/7 ii. Space shifting – No longer confined to shopfront b. Manage business relationships‚ processes‚ assets digitally 2. Why do companies invest in IT? c. 6 strategic business objectives iii. Operational excellence – IT increases efficiency and productivity iv. New products‚ services & business models
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9-803-133 REV: MARCH 11‚ 2003 JAMES L. HESKETT Southwest Airlines 2002: An Industry Under Siege Amid Crippled Rivals‚ Southwest Again Tries To Spread Its Wings; Low-Fare Airline Maintains Service‚ Mulls Expansion In Risky Bid for Traffic — Front Page Headline‚ The Wall Street Journal‚ October 11‚ 2001 The Age of “Wal-Mart” Airlines Crunches the Biggest Carriers; Low-Cost Rivals Win Converts As Business Travelers Seek Alternatives to Lofty Fares — Front Page Headline‚ The Wall Street Journal
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Chapter 2 Characteristics of the Airline Industry The real difficulty in changing any enterprise lies not in developing new ideas‚ but in escaping from the old ones. John Maynard Keynes 2.1 Introduction In recent years‚ the European airline industry has exhibited impressively dynamics. The sector has gone through a drastic change on both the supply and the demand side. Unlikely in other industries‚ the driving forces governing the recent changes do not depend mainly on technological factors
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Association. The American airline industry lost $1.5 billion in the first three months of the year 2008. For those low-cost carriers‚ they introduce stealth increases to airfares by adding ancillary charges for services such as checking baggage or airport check-in. On the other hand‚ legacy carriers with full-service promised choose to add “fuel surcharges” to tickets instead. However‚ both tactics have a natural limit and airlines will have to consider other strategies to deal with rising costs
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IndiGo Airlines – A Case study in International Business Strategy The right thing to do is also the smart thing to do The success of Indigo is a mix of a clear brand promise of "on time" and supported with slick branding and signage‚ smart technology support and a passionate and young work force who multi-task. About Indigo IndiGo is India’s largest airline with a market share of 29.5 per cent as of June‚2013 as well as the country’s largest low fare carrier. IndiGo is the fastest growing
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DREAM DEFFERED: THE STORY OF A HIGH-TECH ENTREPRENEUR IN A LOW-TECH WORLD INTERNATIONALIZATION OF SMALL AND MEDIUM ENTERPRISES MIDTERM 2011 PREPARED BY: LAURA PLANTJE PREPARED FOR: ERNESTO TAPIAS-MOORE MARCH 9‚ 2011 INTRO: Monique Maddy is a Harvard Business School graduate turned visionary entrepreneur who founded Adesemi Communications International. Adesemi was supposed to revolutionize the information technology sector in her home continent of Africa‚ by enabling thousands of
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What departments at Koala Tech have the most impact on quality? What role should each department play in helping Koala Tech improve overall quality? Koala Tech purchasing department had the most impact on the quality‚ but all department had a role to play in the overall quality. Koala Tech introduction of the PFS 1000’s‚ a multi-function color printer‚ scanner‚ copier‚ and fax machine created a high demand which created a backlog. A report indicated that PFS 1000’s returns and complaints were four
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has never been more important for an airline to have the right public image. If the national flag and perhaps a catchy logo on planes‚ counters and ticket covers were sufficient in the olden days‚ today branding is a science of its own. Half a dozen branding agencies‚ most of them based in London and the USA‚ are fighting not just on behalf of toothpaste or cars but‚ with dogged determination‚ in the aviation industry over budgets worth millions. "The airlines are much more conscious today that branding
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1. What are Browning’s dilemmas at White Cap? Explain Peter Browning’s dilemmas are the urgency/necessity to change White Cap’s organization’s operations to become more competitive with actual markets and customer’s necessities but there are some organizational culture factors that would need to change in order to make White Cap a more proactive corporation. Some factors in particular are the seniority of some key manager positions (under his supervision) that represent the true identity of White
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companies and the sponsorship of events evinces Emirates airline unequivocally has one of the best marketing strategies in the industry today. In addition‚ more effective research is being utilised by the company to improve knowledge regarding consumer and competitor behaviour‚ as well as internal organisational behaviour. This has aided deducing what strategies work best‚ when. Since there is always room for improvement‚ Emirates can take certain actions to further enhance success. This report
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