Task Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
Premium Airline Southwest Airlines Low-cost carrier
Airline Alliances an Analysis Introduction: Liberalisation of the Airline Market now allows carriers to engage in alliances to form more powerful synergy’s and capture a larger share of the market. Since the introduction of The Airline Deregulation Act in 1978 in North America and similar acts worldwide the aviation industry has become one of the fastest growing industries. The main objective of this was to allow the market place to influence the development of airlines. The main development from
Premium Continental Airlines US Airways British Airways
Theory of Continental Drift The seven continents used to be one giant continent named Pangea. They spread apart and became what the continents are today. The shapes of the continents line up‚ the fossils line up with how the continents‚ the rock formations on both sides of the Atlantic line up with the fossils and coastlines‚ and climatic evidence proves the Theory of Continental Drift. The first piece of evidence for Continental Drift is the shapes of the continents. All of the continents fit
Premium Continent Africa Pangaea
Discovery Channel’s global strategy takes it to the top of ratings CEO David Zaslev explains why he is glad to be welcoming Oprah to the world of the subscription market In June 1985‚ the Discovery Channel launched in the US. It had only 156‚000 subscribers and no original programmes. This month‚ Discovery Communications celebrated its 25th anniversary – now the world’s number one non-fiction media company‚ with 1.5bn subscribers in 170 countries. The secret to its success‚ says its president
Free Oprah Winfrey
Continental Drift‚ why True? Continental drift is the process of large mass of land and rocks unceasingly moving for a long period of time‚ which can be explained by what is called "Plate Tectonics". Due to the fact that continental drift is a theory‚ there is evidence and other sets of statements to back it up. According to Wegener‚ a geologist stated that segments of the Earth has made continental drift true (possible) whilst other pieces of information supported that continental drift has happened
Premium Continent Plate tectonics Geology
Malaysia Airline should reduce the price of ticket to attract more passengers. Although the profit will be reduce‚ but the increase of the number of passengers will cover it back. In long term‚ it will bring more benefit to the company. Malaysia Airline also needs to have more promotion to attract the low income of passengers. For example‚ promote special ticket for a group of students or for family to travel during the school holiday. This is because during holiday‚ many of the students and family
Premium Airline Avianca Southwest Airlines
company Vietnam Airlines is the national carrier of Vietnam‚ which was established in 1956 under the name Vietnam Civil Aviation. Vietnam Airlines offers excellent service‚ high quality products‚ relaxing atmosphere at competitive price to their customers. They also generate a hospitable‚ effective and dynamic working environment for all their employees to perform the best abilities and skills to the company. Vietnam Airlines mission: Their mission is to be one of the best airlines in the world
Premium Airline Flag carrier Avianca
Southwest Airlines Introduction: Southwest Airlines is a passenger airline based out of Dallas‚ Texas that provides air transpiration throughout the United States. Southwest is currently the 6th largest U.S. airline based on revenue. It currently has more than 3‚100 flights in 73 cities‚ making it the largest U.S. carrier passenger airline. They provide good options‚ such as early check-in‚ hotel packages‚ car rental‚ and free luggage up to two bags‚ which are one of their techniques to provide
Premium Southwest Airlines Airline Communication
inflight services. This company is none other than Singapore airlines. The company was founded on 1st may 1947 and was known as Malayan Airways Limited which in 1972 split into Singapore airlines and Malaysian airline system. After this Singapore airlines went on to expand with newer aircrafts and airbuses. It went on to become worlds most awarded airline. With flights over 62 destinations in 35 countries over 6 continents. 0The airline is known for its excellent customer service‚ inflight service
Premium Flight attendant Singapore Airlines
CASE PREPARATION : SINGAPORE AIRLINES 1. WHAT IS THE ‘SERVICE CONCEPT’ OF SINGAPORE AIRLINES?Singapore Airlines handles a strategy of Service Excellence which means they have to deliver an outstanding service to their customers all the time and on every aspect of the flying-experience. Furthermore they want to provide this high quality service in a safe‚ reliable and economical way‚ so this excellence also has to be cost-effective. Singapore Airlines understands that to give their customers the
Premium Singapore Airlines Customer service Management