MARKETING PROJECT ASSIGNMENT | SINGAPORE AIRLINES | TEAM MEMBERS: | FANNI LIGABRIEL LOWLAKSHA MEHTALOW SEOW PIN | 17-Sep-11 | | | TABLE OF CONTENTS | PAGES | | | | | EXECUTIVE SUMMARY | 3 | | | | 1 | BACKGROUND | 4 | | OVERVIEW OF ORGANISATION‚ PRODUCT AND BRAND | | | | | 2 | ENVIRONMENT ANALYSIS | | | 2.1 PEST ANALYSIS | 5-6 | | 2.2 SWOT ANALYSIS | 7-8 | | 2.3 MARKETING MIX | 8-9 | | | | 3 | MARKETING STRATEGY EVALUATION | | | 3.1 SEGMENTATION
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An Airlines route planning emerges from the company’s vision and mission it has given itself. Whether airlines will serve long haul intercontinental routes‚ medium or short haul routes‚ primary routes within a region or a country‚ or feeder level sector‚ is determined directly from the owner’s or the management’s set of goals and purpose of business. Each of the above business segments has its own characteristics in terms of investments revenues potential‚ costs‚ as well as production requirements
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Co Exhibit A HOTEL CONTINENTAL INCOME STATEMENT For the Years 1987-1988 Revenues 1987 1988 Rooms P 1‚969‚722.18 P 2‚515‚575.96 Food P 4‚843‚486.42 P 5‚426‚843.98 Beverage P 637‚862.39 P 684‚983.02 Laundry P 23‚070.24 P 29‚175.00 Telephone P 147‚417.16 P 175‚163.14 Swimming Pool P 156‚718.28 P 182‚718.45 Other Income P 660‚336.83 P 842‚985.15 Total Revenue
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China Southern Airline is the world’s sixth-largest airline measured by passengers carried‚ and Asia’s largest airline in terms of both fleet size and passengers carried. It is also the fourth-largest airline in the world in domestic passenger traffic and the sixth-largest in scheduled domestic passenger-kilometres flown Marketing Strategy 1. Maintain marketing share. 2. Expanding marketing structure‚ increase market share‚ identifies new customers‚ open up new routes‚ and stimulate visitors
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TITTLE: ‘‘THE AIRLINE INDUSTRY’’ (VIRGIN ATLANTIC AIRLINES) Contents 1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat
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history and culture! Who are the Amish? The Amish are a Christian religious group that stresses humility‚ family‚ community and separation from the rest of the world. The Amish came from Europe to the New World beginning in the first half of the 1700’s. Probably the best known Amish community in the United States is in Lancaster County‚ Pennsylvania. Most Americans identify the Amish as a conservative religious group with plain dress‚ a simple way of life‚ and a great work ethic‚ but know little
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Continental Movement Essay Continental Drift is the idea that refers to the movement of Earth’s continents and plates relative to each other. This means that the earth’s plates move because of the unending cycle of cooling and raising of molten rock‚ adding new material t0 the edges of the plates. This movement is called divergent movement‚ the most common of the three types of movement between plates. The other two movements are called convergent and transform-fault. This idea was first
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3 2.2. Data 4 3. RESULTS 5 4. CONCLUSION 10 REFERENCES 12 APPENDIX 13 Appendix I – Data on Fertilizer Off-take 13 Appendix II – Data on Fertilizer Prices 14 Appendix III – Limitations of Study 15 ANALYSIS OF FERTILIZER OFF-TAKE AND INDUSTRY DYNAMICS IN PAKISTAN Abstract: This study has been conducted to formulate a model for forecasting fertilizer off-take in Pakistan and to develop a framework of the dynamics of the domestic fertilizer industry. The Trend Projection Method
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tim tomas 3-31-14 Eng 1020 Instructor Faulk Rhetorical Analysis As a college student in todays world technology is all around. It comes in many forms such as laptops‚ cell phones‚ tablets and many more. It seems every college student has either a smart phone or a laptop if not both. College students rely heavily on technology for homework and research and also for connecting with friends on social media websites. Many people have created Facebook or Twitter accounts. The sites have spread worldwide
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Southwest Airlines‚ Key Facts: Niche strategy. Concept: Concentrate in underutilized airports 1 type of aircraft fuel-efficient 737 (1994 more that 200 planes) Frequent‚ on-time departures Low cost fares‚ only 2 types of fares per root No seats assigned‚ no meals Point-to-point roots Higher equipment initialization‚ shorter turn-around times Competitive advantage: Cost structure "The workforce is dedicated to the company. They’re Moonies basically. That’s the way
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