Case 02 Gordon Bethune and the complete transformation of Continental Airlines Overview When Gordon Bethune left his job at Boeing in February 1994 to accept the position of chief operating officer (COO) of Continental Airlines‚ the company was struggling to survive. Even though it was the fifth largest commercial airline in the United States‚ with revenues of nearly 6 billion dollars‚ the company had reported a net loss every year since 1985‚ and was ranked the last among the top ten commercial
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United and Continental merge to create world’s biggest airline United and Continental Said to Agree to Merge United is buying Continental‚ and the combined company will keep the United name and be based in Chicago. Jeffery A. Smisek‚ Continental’s chief executive‚ would run the company. If the deal wins antitrust approval‚ the merged airline would replace Delta Air Lines as the top carrier. WORLD’S BIGGEST AIRLINES * 1 - American Airlines * 2 - United Airlines * 3 - Delta Air Lines
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Marine Policy 25 (2001) 71}81 China ’s exclusive economic zone and continental shelf: developments‚ problems‚ and prospects Zou Keyuan* East Asian Institute‚ National University of Singapore‚ 7 Arts Link‚ Singapore 117571‚ Singapore Received 1 October 2000; accepted 29 November 2000 Abstract China promulgated its Law on the Exclusive Economic Zone and the Continental Shelf in 1998 after it had rati"ed the United Nations Convention on the Law of the Sea in 1996. By so doing‚ China has formally
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Continental Drift is the principle that the continent landmasses have not remained in fixed positions‚ but have moved around the earth’s surface apparently independently. It is important in evolution because of the effects it has had on evolution and taxonomic diversity‚ brought about by the collision and moving apart of landmasses. The drifting apart of land masses brings about vicariance‚ where organisms are split up by the development of barriers‚ isolating descendent populations which then evolve
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Optimizing Pilot Planning and Training for Continental Airlines Summary Continental Airlines is the fifth largest airline based on passenger volume in United States. It provides over 1‚100 daily flight services to five continents. Effective manpower planning is a key component for the success of Continental Airlines. It is essential for Airline Company to adjust its need for pilots constantly in different position in response to new market opportunities‚ changing passenger demand‚ acquisition
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CONTINENTAL DRIFT THEORY In the early 20th century‚ German scientist Alfred Wegener published a book explaining his theory that the continental landmasses‚ far from being immovable‚ were drifting across the Earth. He called this movement continental drift. Wegener noticed that the coasts of western Africa and eastern South America looked like the edges of interlocking pieces of a jigsaw puzzle. He was not the first to notice this‚ but he was the first to formally present evidence suggesting
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Effect of Deregulation of the Motor Carrier Industry The motor carrier industry has been regulated since the creation of the Motor Carrier Act of 1935‚ which was an amendment to the Interstate Commerce Act. The intended purpose of regulation is to restrain exorbitant prices‚ ensure sufficient profits for expansion‚ prevent unequal bargaining power‚ and to protect public interest (Parming‚ 2012‚ p. 23). However economists and academicians contend that the motor carrier regulatory structure obstructed
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with smoke‚ that the soldiers could not even see. For these reasons‚ I have decided to not re-enlist in the Continental Army‚ for if I did‚ I would have to endure through sickness‚ suffer in bad conditions‚ and watch my fellow soldiers walk away from the army. In 1773‚ the Boston tea party occurred. I actually participated in it! This basically caused the Revolution to start. The Continental Army‚ which is the Patriot army‚ won battles at
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full service carrier until the low cost carrier‚ no one can avoided the competition‚ it’s about competing or die. Low Cost Carrier in airline industry begin more famous start since 36 year ago by southwest airline‚ which now is the third largest airline in the world. AirAsia from Malaysia that start their operation in 1996 and transform their carrier into Low Cost carrier in 2001 after bought by Tony Fernandes. Not just AirAsia also Tiger Air from Singapore come with their Low Cost Carrier‚ and also
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Real Time Business Intelligence at Continental Airlines 1. Describe “active” data warehousing as it is applied at Continental Airlines. Does Continental apply active or real-time warehousing differently than this concept is Normally described? Explain your answer. Answer: as shown in the case Continental senior management decided to invest in enterprise data warehouse that all employees could use for quick access to key information about the business and its customers. The data warehouse initial
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