with a friendly caring staff. Suzanne’s staff embraced that philosophy by being very friendly with the seniors. After evaluating Suzanne’s dillema‚ I thing she should not ignore her senior citizens market. Encouraging the seniors to frequent her Mcdonalds would attract business and increase sales as a popular meeting place for this type of clientele. The group of seniors do not pose any threat since they typically leave before the lunch rush hours hit. Another plus is that seniors are friendly and
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more various. 4) New marketing fashion ideas. 5) Eating habits change. In the internal analysis‚ all the strengths we have can be ignored first‚ because we don’t need to worry about them first. The weakness part is high possibility impacting McDonalds‚ especially the unhealthy food menu and the invariable food choices. In the external analysis‚ threats is mostly impacting McDonald’s future. And the opportunities are helping its future‚ also is important to impact McDonald’s. According the SWOT
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our American way of life and the health and well being of our citizens. I assume it is all of that and more. Rather ambitious for a 30-minute Quest Club paper! Let’s begin with a word association test: QSC – Quality‚ Service‚ Cleanliness Ronald McDonald House McDonald’s All-American Band – Macy’s Day Parade McDonald’s High School All-American Basketball Big Mac Egg McMuffin Billions and Billions Sold McNuggets Super Size it! “Cheeseburger‚ Cheeseburger!” Hot Coffee – The Verdict Golden
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Bahaudin G. Mujtaba. (2007). McDonald’s Success Strategy and Global Expansion through Customer and Brand loyalty Vernon life cycle reference: Figure 3: (2010) Sunanda Chavan . (2010). What made McDonald ’s big in India. Available: http://www.managementparadise.com/forums/marketing-management/205743-what-made-mcdonald-s-big-biz-india.html . Last accessed 23rd Jan 2011. (2010)
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McDonalds and Ecommerce How can e-commerce provide a competitive advantage for McDonald’s? McDonald’s is a terrific example of utilizing e-commerce to provide a competitive advantage for it organization globally (nationally and internationally). Basically‚ competitive advantage for an organization can be viewed as being able to have the ability to stay ahead of the competition essentially in terms of product differentiation‚ focus and cost leadership. Through utilizing e-commerce strategies‚ McDonald’s
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their time doing marketing research‚ to find the best places to put a restaurant and finding out what it is that people in India like to eat. This is what has separated McDonald’s from the rest of the western restaurants which tried to take the easy approach‚ just jump right into the country blind folded‚ and hope for the best. Considering the fact that there are numerous different religions in India‚ McDonald’s had to place an extreme focus on their food selection‚ to not upset or offend any religion
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Fiedler’s Contingency Theory Fiedler’s contingency theory states that leadership is a trait and it is fixed. Because leadership is fixed the only variable items are the situational factors. Therefore for effective leadership the situational factors need to be changed instead of the leadership traits. Leadership trait is measured by a rating scale of 1-8 bipolar adjectives‚ with 1 being very poor and 8 being very good. The leader is then asked to identify any one member of a team the leader had to
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1. What are some of your initial reactions about the differences you notice between home country and host country operations of a multinational fast food chain such as the McDonalds? Cultural differences though difficult to observe and measure are very important‚ especially when doing the business in the foreign markets. Failure to comprehend these differences can lead to embracing missteps‚ strain relationships and impact the business performance. Therefore‚ It appears as if catering to the Indian
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utilities‚ flooding‚ fire‚ accidents and shortage of resources. It is therefore important to plan ahead and be prepared. A contingency allows a business to respond to disasters and threats quickly which can potentially save time and money. The plan is to able your business to operate despite the disaster‚ or at least keep the business closed for a minimal amount of time. The contingency plan should be simple and easy to follow by everyone in your team. The way I do it is to make a list of all the most
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Dependent group contingencies provide classwide consequence (e.g.‚ privileges‚ rewards‚ punishment) dependent upon the behavior(s) of a single student or a targeted group of students meeting the criteria (Litoe & Pumroy‚ 1975). Independent group contingencies apply the same criteria and consequence to the entire class or group of students but reinforcement is contingent on each individual student’s own behavior (Litoe & Pumroy‚ 1975). With interdependent group contingencies‚ all students in the
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