DEFINITION BCG MATRIX Boston Consulting Group (BCG) Matrix is defined by the following authors as follows: Table 1 Definition of BCG Matrix Pearce (2013) David (2012) BCG Matrix is an approach pioneered by the Boston Consulting Group that attempted to help managers “balance” the flow of cash resources among their various businesses while also identifying their basic strategic purpose within the overall portfolio. It is also known as “portfolio techniques”. BCG Matrix graphically portrays
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Contingency Theory Contingency Theory is a class of behavioral theory that claims that there is no best way to organize a corporation‚ to lead a company‚ or to make decisions. An organizational / leadership / decision making style that is effective in some situations‚ may be not successful in other situations. In other words: The optimal organization / leadership / decision-making style depends upon various internal and external constraints (factors). Contingency Theory factors Some examples
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What is a Contingency Plan? Also known as “Scenario Planning”‚ a contingency plan is the creation of alternative hypothetical but equally likely future conditions. It’s about preparing for events such as the loss of Top Management‚ Customers‚ Suppliers and Market Share due to competition. Contingency planning is a normal part of everyday business. The need for a contingency plan‚ or a plan “B”‚ is extremely important and requires a thorough analysis of risks that a business may face. Dell
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The Contingency Approach: Y. Y^ -a . . ’ ^ 1 i^-^ .g ^ ‚ The Contingency Its l^oundations and Relevance A poc p r ah to Theory Building and Research in Marketing by Valarie A. Zeithaml Duke University‚ Durham‚ North Carolina‚ P. "Rajan" Varadarajan Texas A&M University‚ and Carl P. Zeithaml University of North Carolina‚ Chapel Hill Introduction During the 1960s‚ management theory and research began to adopt a new orientation‚ one that embodied a remarkably simple concept
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Contingency: 2012: Using the concept of strategic choice‚evaluate the contribution made by structural contingency researchers to our understanding of management and organisation design. 2011: Using the concept of strategic choice‚evaluate the contribution made by structural contingency researchers to our understanding of management and organisation design. 2010: Drawing on empirical studies‚ critically examine how contingency theory explains the ways in which an organisation’s technical- economic
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of decision to be made between autocratic‚ consultative‚ democratic and other styles. See alsocontingency school of management. Contingency theory is a behavioral theory that claims that there is no single best way to design organizational structures. The best way of organizing e.g. a company‚ is‚ however‚ contingent upon the internal and external situation of the company. The contingency approach to organizational design tailors the design of the company to the sources of environmental uncertainties faced
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Strategies of ADIDAS Global Brands is responsible for all the product and marketing functions and long-term development of the adidas and Reebok brands. The primary objective of this portfolio strategy is to ensure that our brands seize market and category opportunities through well-defined and coordinated go-to-market strategies. Each brand is responsible for the execution of its strategic focus by creating a constant stream of innovative and inspiring products and generating communication strategies
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Course of Action……………………………………………..…P.11-13 Executive Summary Adidas is a primary footwear companies along with its competitors who have adopted an online e-commerce strategy to increase their sales and product awareness. Most importantly‚ Adidas have invested heavily into online brand building and image development and it was primarily to provide information to its consumers. In order to maximize its market share‚ Adidas have placed a great importance in developing their branding and marketing
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Contingency theory is a class of behavioral theory that claims that there is no best way to organize a corporation‚ to lead a company‚ or to make decisions. Instead‚ the optimal course of action is contingent (dependent) upon the internal and external situation. A contingent leader effectively applies their own style of leadership to the right situation. In contingency theory of leadership‚ the success of the leader is a function of various contingencies in the form of subordinate‚ task‚ and/or
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Contingency theory suggests that it is possible to organize too much to meet the needs of the environment. This would be a case of strategic misfit. Think of an example of misfit caused by an inappropriate organization design. Explain how a firm’s structure could systematically increase its costs and place it at a strategic disadvantage. Contingency theory is the idea that there is no uniformly “best” structure for all firms in all circumstances. Contingency theory has focused on three factors
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