The Contingency Approach: Y. Y^ -a . . ’ ^ 1 i^-^ .g ^ ‚ The Contingency Its l^oundations and Relevance A poc p r ah to Theory Building and Research in Marketing by Valarie A. Zeithaml Duke University‚ Durham‚ North Carolina‚ P. "Rajan" Varadarajan Texas A&M University‚ and Carl P. Zeithaml University of North Carolina‚ Chapel Hill Introduction During the 1960s‚ management theory and research began to adopt a new orientation‚ one that embodied a remarkably simple concept
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System approach theory A system is a combination of things or parts forming a complex or a unitary whole aimed at working together to achieve a common purpose. This approach was used to integrate various management schools; it mainly aimed at job managing. With this approach‚ an organization was to divide itself into manageable systems forming a whole so as to be able to fully increase the workers’ productivity and issues for successful results. Managing jobs and provide a framework for visualizing
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The IKEA approach Kevan Scholes* ‘In times when many nations and people face economic challenges our vision of creating a better everyday life for the many people is more relevant than ever. To make it possible to furnish functionally‚ individually and sustainably – even when the economy is tight.’ This was Mikael Ohlsson‚ IKEA’s Chief Executive‚ speaking in 20121 while reporting a sales increase of 6.9 per cent (to b25.2 billion)‚ profits of b3 billion and share gains in most markets. At the same
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5. Theoretical Contingency Framework 5 Theoretical Contingency Framework Having clarified the EPs’ development in the previous chapter‚ this chapter presents the theoretical framework that was developed to guide the data collection‚ analysis‚ and performance evaluation presented in the subsequent chapters. We first introduce structural contingency theory and its underlying assumptions. Specific attention will be given to the “patterned systems” approach (Van de Ven and Ferry 1980) which will
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CONTINGENCY THEORY CONTINGENCY THEORY IS A CLASS OF BEHAVIORAL THEORY THAT CLAIMS THAT THERE IS NO BEST WAY TO ORGANIZE A CORPORATION‚ TO LEAD A COMPANY OR TO MAKE DECISIONS. “THE BEST WAY TO ORGANIZE DEPENDS ON THE NATURE OF THE ENVIRONMENT TO WHICH THE ORGANIZATION RELATES.” William Richard Scott CONTINGENCY THEORY TELLS US THAT AN ORGANIZATION IS MOST EFFECTIVE WHEN IT ADAPTS AND FITS ITSELF TO THE ENVIRONMENTAL CONDITIONS. CONTINGENCY THEORY IN A NUTSHELL Organizations are
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briefly define key terms first - whose theory are you discussing and what are its elements? (2) Routineness of task technology Depending on the type of technology (routine or non-routine) the organisational structure‚ leadership style and control systems will differ. This will be discussed in greater detail in later chapters. (3) Environmental uncertainty What works in a stable environment may not work or be totally inappropriate in a rapidly changing and unpredictable environment. (4) Individual
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Contingency Theory Contingency Theory is a class of behavioral theory that claims that there is no best way to organize a corporation‚ to lead a company‚ or to make decisions. An organizational / leadership / decision making style that is effective in some situations‚ may be not successful in other situations. In other words: The optimal organization / leadership / decision-making style depends upon various internal and external constraints (factors). Contingency Theory factors Some examples
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Tamesak Holdings change its leadership approach from a scientific approach to the application of contingency theory on its leadership style. 2.0 Problem Identification: The problem that Temasek Holdings is dealing with is about the company’s leadership style. After the global financial crises the company suffered a lot and the value of its investment portfolio felled by more than 30 per cent. The CEO at the time Ho Ching‚ was too classical in her leadership approach failing to use modern leadership
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One pioneer who was instrumental in moving organization theory to the contingency approach was Joan Woodward‚ who studies the effect of technology on the organization. Woodward found that many variations in organization structure were associated with differences in manufacturing techniques. As Woodward pointed out: "Different technologies imposed different kinds of demands‚ and these demands had to met through an appropriate structure. Commercially successful firms seemed to be those in which function
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Contingency theorists argue that an organization that adapts to its environment will perform better than an organization that does not (Donaldson‚ 1996) and that mismatched characteristics within organizational configurations will prevent an organization from achieving natural harmony with its environment that will lead to better performance (Mitzberg‚ 1981). In contrast to the classical scholars‚ most theorists today believe that there is no one best way to organize. What is important is that there
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