Project submitted on MARKETING STRATEGIES OF PEPSI Page | 1 CONTENTS SR. NO. TOPIC PAGE NO. 4 4 5 6 7 8 8 9 10 11 11 11 12 12 11 11 12 14 15 16 17 19 19 21 21 22 22 23 23 24 25 25 26 26 27 28 28 29 29 30 31 32 33 Page | 2 I PepsiCo Mission…………………………………………………………… II A Brief Pepsi History ……………………………………………………... III Corporate Profile: PepsiCo In India………………………………………. 3.1 Origin Of PepsiCo India………………………………………… 3.2 From Joint Venture To Wholly Owned………………………… 3.3 Corporate Management..........
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PEPSICO. PepsiCo is a global food and beverage leader with net revenues of more than $65 billion. PepsiCo‚ Inc. is founded by Donald M. Kendall‚ President and Chief Executive Officer of Pepsi-Cola and Herman W. Lay‚ Chairman and Chief Executive Officer of Frito-Lay‚ through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham‚ a New Bern‚ N.C. pharmacist and quickly became a popular drink with some 300 bottlers by the start of World War I. Frito-Lay‚ Inc. was
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Colligative properties in your Coke Have you ever put salt on snow to get rid of it‚ or wondered how your car engine stays warm in cold weather? If you have‚ you’ve probably noticed that the salt quickly melts the snow‚ and you’ve wondered how the engine can stay warm‚ when the metal on the outside of the car is cold. These are just some of the many examples of how colligative properties work in our everyday lives. A colligative property is a property of a solvent that depends on the amount
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Compare and Contrast and Two Sociological Theories This essay will compare and contrast and contrast two leading sociological theories: Marxism and Functionalism. Marxists predominantly believe that within society inequality and prejudice are rife‚ whereas Functionalists live under the impression that society operates in a state of social equilibrium wherein class and social status are necessities which we allow to transpire. This essay will explore the different viewpoints each theories
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Compare and Contrast Two Short Stories-- Landlady by Roald Dahl and Chemistry by Graham Swift There are lots of great short stories out there‚ but in my opinion‚ both ‘Chemistry’ by Graham Swift and ‘The Landlady’ by Roald Dahl are two of the most unique and effective stories. They share both similarities and differences throughout. Comparing and contrasting the way the
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MARKET IN INDIA In India‚ cold drink market is growing exuberantly day-by-day and coming out as a most profitable business. All the activities of cold drink market are revolving around three major competitors i.e. coke‚ Pepsi and cad buries. Out of these three‚ two coke and Pepsi have a face-to-face competition with unequal brands. Cold drink market is flourishing rapidly with a total market of 3000 crores from which Rs 1800 crores market is snatched by cola flavor and market
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Organizational Architecture and Strategy Assignment week two: “Cola Wars Continue: Coke vs. Pepsi in the 1990s” Professor: Orlando Rivero D.B.A. April‚ 3‚ 2008 Cola Wars Continue: Coke vs. Pepsi in the 1990s Overview This paper will explore Porter’s Five Forces ( Porte 6) and Branderburger and Nalebuff’s Value Net to answer this questionnaire and describe soft drinks industry characteristics. The soft drink industry is concentrated with the three major players‚ Coca-Cola‚ Pepsi‚ and Cadbury Schweppes
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Jasmine Johnson Karen Bertel 062 – 140 10-19-2011 Professional athletes Who in your opinion is the G.O.A.T (greatest of all time) of professional basketball? Is it Kobe Bryant or could it be Michael Jordan. I know some people can argue about this all day. In the following paragraphs I will compare and contrast the two professional athletes and perhaps change your opinion or strengthen your argument on who you think is the best. Kobe Bryant also known as the Black Mamba is arguably the
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When people were asked what they like to do‚ most of the answers would include travelling. There are many ways to travel‚ but the most two common ways used by most people are backpacking and staying in hotels. There are always bad and good points about both of them‚ but in my presentation‚ I will compare and contrast the three major differences between these two. They are the costs‚ the safety of the staying‚ and the availability of plans. So‚ let’s start by comparing the cost of them. First of
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Bob Mudd Compare and contrast the two characters Desdemona and Emilia from the play Othello. Desdemona and Emilia Comparison and Contrast In the play Othello the Moor of Venice by William Shakespeare.‚ there are two prominent women that grab and hold our attention. One is the wife of the play’s heroic character Othello; the other is engaged to an untrustworthy man named Iago. The women are part of‚ but yet serve as a small piece of what goes on in the play and which is how the conflict of the
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