Theories of Corporate Personality MANAS AGARWAL 5th Semester BA LL.B (B) School of Law Christ University Bangalore INDEX * Research Methodology * Introduction * The Common Law Perspectives * Fiction Theory * Concession Theory * The Purpose Theory * Bracket Theory * Realist Theory * Why Corporations? * Corporate Personality And Limited Liability Cases: * Macaura v. Northern Assurance Co. * Lee v. Lee’s Air Farming * Salomon v. Salomon
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Psychodynamic Theory Part 1: Psychodynamic theory is a view that explains personality in the terms of unconscious and conscious forces‚ such as beliefs and unconscious desires. Sigmund Freud in the early 20th century proposed a psychodynamic theory according to which personality consists of the ID. The ID is responsible for instincts and pleasure-seeking. He also proposed the idea of the superego which attempts to obey the rules of society and parents. The superego is split into two parts‚ conscience
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Consumer behavior: Consumer behaviour is the study of individuals‚ groups‚ or organizations and processes they use to select‚ secure‚ and dispose of products‚ services‚ experiences‚ or ideas to satisfy needs and impacts that these processes have on the consumer and society. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the decision-making processes of buyers‚ both individually and in groups. It studies characteristics of individual consumers
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Consumer behavior 1. You are the brand manager of a new line of light weight autofocus‚ economically priced digital cameras. Describe how an understanding of consumer behaviour will help you in your segmentation strategy and promotion strategy. What are the consumer behaviour variables that are crucial to your understanding of this market ? The specification of five elements creates a promotional mix or promotional plan. These elements are personal selling‚ advertising‚ sales promotion
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Consumer Behaviour Consumer behaviour is the behaviour that consumers display in searching for‚ purchasing‚ using‚ evaluating and disposing of the products and services that they expect will satisfy their needs. * Personal consumer; buys goods and services for his or her own use‚ for use by the whole household‚ for another member of the household or as a gift for a friend * Organizational consumer; includes commercial for-profit organisations and non-profit organisations‚ public sector
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1950’s During the 1950s‚ Beck went on with his psychiatric studies—first at the Austen Riggs Center in Stockbridge‚ Massachusetts‚ and then at the Philadelphia Psychoanalytic Society‚ where at the age of 35‚ he graduated as a psychoanalyst in 1956. He also began a lengthy and prolific career on the faculty of the University of Pennsylvania‚ where he started as an instructor in psychiatry. By the end of this decade he was an assistant professor in psychiatry. In his 40 years stay‚ the University of Pennsylvania
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Personality Assessment and Theories Michelle R Brown BEH 225 March 08‚2013 Kahrna Washington Personality Assessment and Theories When we speak of what personality theory relates to which assessment‚ we should first discuss each theory‚ to understand it. The psychodynamic theory focus on the unconscious thought‚ feelings‚ motives‚ and conflicts. This can result from issues that have happened during one’s very early childhood. Projective test and personal interviews are used to try and find
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Personality an individual difference has been studied by several psychologists because it is considered as an effective way of knowing about how personality functions. (Ryckman 2012). Personality explains how people are unique and shows the different characters that individuals have. The psychodynamic viewpoint of personality helps understand what goes in an individual’s mind or the unconscious part of the mind. This essay first discusses the psychodynamic personality approach proposed by Freud.
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discussing the theories on personalities you could name a view that are researched. Biological Theories are the approach of genetics and personality traits. Behavioral Theories suggest that personality is a result of interaction between the individual and the environment. These theorist reject theories that internal thoughts and feeling into account. Psychodynamic Theories are influenced by Freud‚ focuses on the childhood experience and the unconscious mind in personality. Humanist Theories emphasizes
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COURSE: EMBA SUBJECT: CONSUMER BEHAVIORE N.B: 1} Attempt all the questions 2} All Questions Carries Equal Marks Name: Varsha Vasantrao Sawalkar Ref. No: KP00610-20407 ____________________________________________________________ _______________________ SECTION A ( Each question carried 12 Marks ) 1. You are the brand manager of a new line of light weight autofocus‚ economically priced digital cameras. Describe how an understanding of consumer behaviour will help you in your segmentation strategy
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