CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
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technology that surrounded the hotel‚ from the Wi-Fi connection both in the public area and in the bedrooms and the docks in the bedrooms are just the highlight of the avant-gard technology that the Aloft is driving. AC 1.1 Discuss reasons for using customer service policies in your business organisation. Aloft London Excel does anything that the guest can sense and will become part of his/her experience
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IT to establish a centralized customer service department to accept customer requests for maintenance during non-prime-time hours‚ for which Otis was earlier using a commercial answering service. Customers assessed the quality of the service offering based on Otis’ responsiveness to their calls‚ which also affected their perception of the Otis brand. The quality of the answering services was inconsistent and also they had no direct stake in responding to the customers’ requests as fast as possible
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Journal of Business Management Vol. 5(1)‚ pp. 187-195‚ 4 January‚ 2011 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM10.951 ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper A study of customer satisfaction‚ customer loyalty and quality attributes in Taiwan’s medical service industry Hsiu-Yuan Hu1‚ Ching-Chan Cheng2‚ Shao-I Chiu3* and Fu-Yuan Hong3 1 Department of Food Technology and Marketing Management Taipei College of Maritime Technology
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Section 1 – Understand the factors that affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation‚ rather than a list. Organisation type Name of organisation Description of products and services Commercial organisation Microsoft Sells and makes a variety
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Principles of Marketing Customer Buying Decision Porsche Ilia Abulashvili February 6‚ 2014 Word Count: 2520 Table of Contents Introduction Various models of consumer information processing suggest that‚ despite of the enormous amount of commercials available‚ consumers tend to consider a small set of alternatives when making purchase decision. The typical American consumer is exposed more than 300 advertisements per day. However consumer processes relatively low amount of commercials
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Implementing a Customer Relationship Strategy" The Asymmetric Impa ’et of Poor Versus Excellent Execution Mark R. Colgate Peter J. Danaher University of Auckland‚ New Zealand The benefits of developing customer relationships are well established. However‚ a well-intentioned relationship marketing strategy may fail because of poor implementation. In this study‚ the authors look at the effects of implementing a customer relationship strategy. Specifically‚ they examine the implementation
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Customer Service Research Paper Before I get into further analysis of my own personal experience‚ I am going to explain about different characteristics that are involved in customer service. Most businesses will tell you that quality customer service is the keystone to success. An essential component of outstanding customer service is the possession of a great staff. Larger companies may be weighed down by employee handbooks that specify the customer service guidelines. Independent‚ smaller businesses
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found. Figure 1 ACSI MODEL 5 Figure 2 - Kano Model 9 Chosen Topic The broad topic covered in this literature review is the area of Customer Satisfaction. The authors job is as a Customer Care Manager for Senator Windows for the past 15 years. The area of interest is therefore centred on the elements required to achieve the required level of customer satisfaction and also the methods that can be used to effectively measure it. Scope It would be desirable to limit the scope of the research
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THE LEVEL OF CUSTOMER SATISFACTION OF DOK ALTERNATIBO PRODUCT USER’S IN BANSALAN An Undergraduate Research Presented to the Faculty of the College of Business Administration Program University of Mindanao Bansalan Campus Bansalan‚ Davao del Sur In Partial Fulfilment of the Requirements For the Degree of Bachelor of Science in Business Administration Major in Human Resource Management Major in Financial Management By: Lianne Mae P. Teves
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