1 Introduction Like every discipline also public relations have own code of ethics. Such a kind of code we need to prevent unethical actions. In some cases the code gets violated. In the following essay I will explain what code of ethics is and why do we need it. Main points of my essay will be: - What is code of ethics? - Why do public relations practitioners need code of ethics? - Case study - How to prevent violation of PR code of ethics? Definition of ethics normally determines
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Public relation (PR) is active managing of communication of an organization or business to create and maintain a positive image. Public relation involves popularizing successes‚ downplaying failures‚ announcing changes‚ and many other activities. The term Public Relations was first used by the US President Thomas Jefferson during his address to Congress in 1807. Today “Public Relation is a set of management‚ supervisory‚ and technical functions that foster an organization’s ability to strategically
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The History of Public Relations The act of public relations dates back to 52 B.C.E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations‚ profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20th Century‚ mainly in the United States‚ but its foundation can
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The Role of Public Relations A career in public relations consist of a broad range of ethics all for the sole purpose of communicating with other people‚ companies and to inhibit a better working environment. Public relation workers deal with numerous ways of getting the message out to organizations and to the public where one will realize whether or not they have created publicity for a specific trademark or person. Public relations is a beneficial system that uses communication processes to
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Licensing and The Public Relations Professional: (Will They Ever Be Card Carrying Members?) PR’s Pioneers The public relations field has the opportunity to connect its past and present to garner a powerful future‚ by making the PR profession a licensed one. Since the time of such PR pioneers like Edward Bernays (1891 - 1995)‚ argued to be the "father of public relations" and Ivy Lee (1877 1934) also argued to be the "father of public relations‚ PR practitioners have desperately
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Public Relations The purpose of this paper is to help the student identify and analyze various definitions of the subject matter of the course MKT438. The topic at hand is the term public relations. Upon conclusion the student and both the reader should have a keen understanding of what the purpose of public relations. Firstly‚ the student will attempt to define what public relation is and what it seeks to achieve with no basis on text aptitude. Public relations seek to identify the link between
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College of Business and Management Sciences 2012 MBA YEAR II Public Sector Administration and Management MBS8118 (Nov 2013) Presented by . Francis Patrick Makayi Task Using your understanding of the knowledge of Uganda’s Public sector‚ what are the major challenges facing the country’s public sector? What prescriptions would you offer to address the challenges? Facilitator: Professor Basheka List of Acronyms HIV- Human Immunodeficiency Virus KCCA- Kampala City Council Authority
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1.1 Describe the evolution of PR from its inception to today. Public relations can represent the needs‚ interests and desires of the organizations various publics/stakeholders to management and then back from management to them‚ explaining the management’s perspectives. It opens a dialogue between an organization and the publics it affects. The study of public relations has generally been led by the United States and can be viewed through five states: The beginning of PR (1600-1799)‚ Communicating/Initiating
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Public Relations What is public relations? There seems to be many different answers to that question. Merriam-Webster ’s online dictionary defines public as "of‚ relating to‚ or affecting all the people or the whole area of a nation or state." It defines relations as "the state of being mutually or reciprocally interested" (Merriam-Webster‚ 2005). These two definitions indicate that public relations affect all the people of a nation or state that are mutually interested. This paper will provide
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Educational administration‚ according to Van der Westtuizen (1999:36) is…………In this case the government should take care of this through the necessary legislation providing for the proper functioning system. This will also entail legislation which provide for the matters such as the necessary decentralization‚ financing‚ maintenance of facilities‚ teacher training‚ compulsory education‚ differentiated education and general control over education. Weber contributes to the educational administration through
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