ZIMBABWE INSTITUTE OF MANAGEMENT PRESENTS DIPLOMA IN GENERAL MANAGEMENT Public Relations “PROMOTING THE ART‚ SCIENCE AND PRACTICE OF GOOD‚ SOUND MANAGEMENT” COPYRIGHT RESERVED ZIMBABWE INSTITUTE OF MANAGEMENT A hearty welcome to the Zimbabwe Institute of Management Public Relations Module. Introduction Why Study PR Public relations practices interwoven in all business and economic activities of any organisation. In the way we interact with colleagues‚ customers‚ suppliers
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PRINCIPLES OF PUBLIC ADMINISTRATION Unit I Meaning‚ nature and scope of Public Administration; Relation of Public Administration to other Social Sciences; Public and Private Administration; The role of Public Administration in the Modern State; Responsive Administration. Unit II Bases of Organization – Primacy of the Functional base; Principles of Organization; Hierarchy; Span of Control; Delegation of Authority; Centralisation and Decentralisation; Control over Administration: Legislative‚ Executive
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Public Relations Strategies and Tactics Tenth Edition Dennis L. Wilcox Glen T. Cameron This multimedia product and its contents are protected under copyright law. The following are prohibited by law: •any public performance or display‚ including transmission of any image over a network; •preparation of any derivative work‚ including the extraction‚ in whole or in part‚ of any images; •any rental‚ lease‚ or lending of the program. Copyright © 2012‚ 2009‚ 2007 Pearson Education‚ Inc
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Public Relations As an IMC tool‚ PUBLIC RELATIONS can perform these tasks for us: * Promotion: Use techniques such as events‚ promos‚ and ads to create and stimulate public interest. * Internal Communications: Planned messages disseminated to company employees through a variety of communication channels‚ including newsletters‚ bulletin boards‚ posters etc. * Corporate Sponsorship: Providing support to an event or cause by devoting company resources in exchange for an opportunity
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Public Relations Lecture Notes Public Relations as a Management Tool: Research and Evaluation The four–step process includes: 1) defining the problem or opportunity‚ 2) planning and programming‚ 3) taking action and communicating‚ and 4) evaluating the program. Research‚ Planning‚ Communication‚ and Evaluation are the four steps in the process. Research is the systematic gathering of information to describe and understand situations and to check out assumptions about publics and public relations
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EXPENDITURE THEORY‚ POLICY AND PERFORMANCE In Partial fulfillment of the requirement in the subject PA026A – PUBLIC FISCAL ADMINISTRATION PREPARED AND SUBMITTED BY GROUP V Vincent Yuzon Rosales II Frances Santos Angelito Laderas Antonio Vitan Jr. Ma. Lourdes Cuenco SUBMITTED TO PROFESSOR CYNTHIA RAVELA CUBOS June 28‚ 2011 THEORIES OF EXPENDITURE GROWTH Three prominent theories that used the time-pattern of expenditure in the long-run to explain the expansion of the public sector are discuss
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1.8 PUBLIC ADMINISTRATION - MEANING‚ NATURE‚ SCOPE AND IMPORTANCE 1.9 1.10 1.11 1.12 1.13 1.0 Learning Outcome Introduction What is Administration? Administration‚ Organisation and Management Defining Public Administration Nature of Public Administration Scope of Public Administration 1.6.1 Scope of Public Administration as an Activity 1.6.2 Scope of Public Administration as a Discipline Public and Private Administration 1.7.1 Distinction between Public and Private Administration 1.7.2 Similarities
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Knowledge and Theory Development in Public Administration Guy B. Adams‚ University of Missouri-Columbia What impact has the "culture of modernity" had on the field of public administration? Guy B. Adams contends that the American cultural preoccupation with modernity has shaped the study of puhlic administration into an ahistorical and atemporal field that stresses technical rationality and has limited capacity to address critical questions facing society. This approach to public administration puts its
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What is Publicity? Well publicity is the Art of Attracting FREE public exposure making One’s self visible to the public eye now this may be a newspaper article mention in a magazine on radio or television interview or item it’s all free exposure none paid visibility that can illustrate a positive or negative image to the "general public". Now I’m sure your saying to your self publicity sounds a lot like advertising‚ and you’re wondering‚ what’s the difference between Advertising and publicity
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COMPARATIVE PUBLIC Structure ‚ 5.0 5 I 5.2 5.3 5.4 Objectives 1ntrod;uction What to Compare? Levels of Analysis The Range of Comparative Studies 5.4.1 54.2 5.4.3 5.4.4 5.4.5 Inter-institutional Analysis Intra-national Analysis Cross-national Analysis Cross-cultural Analysis Cross-temporal Analysis 5.5 Nature of Comparative Administrative Studies 5.5.1 Nonnat~ve E~npirical to 5.5.2 Ideographic to Nomothetic 5.5.3 Non-ecological to Ecological 5.6 Scope of Comparative Public Administration 5.7 Significance
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