CONSUMER BEHAVIOUR OF MOTORCYCLE BUYERS (A COMPARATIVE STUDY OF HERO HONDA AND BAJAJ AUTO LIMITED) Thesis for the award of Doctor of Philosophy in The Department of Business Administration Under the Supervision of Submitted by Prof(Dr.) GP Sharma Ghanshyam Saini Department of Business Administration MBA‚ M.Phil‚ UGC
Premium Marketing Decision making
Consumer behavior 1. You are the brand manager of a new line of light weight autofocus‚ economically priced digital cameras. Describe how an understanding of consumer behaviour will help you in your segmentation strategy and promotion strategy. What are the consumer behaviour variables that are crucial to your understanding of this market ? The specification of five elements creates a promotional mix or promotional plan. These elements are personal selling‚ advertising‚ sales promotion
Premium Consumer protection Sociology
INTRODUCTION Human behavior refers to the range of behaviors exhibited by humans and which are influenced by culture‚ attitudes‚ emotions‚ values‚ ethics‚ authority‚ rapport‚ hypnosis‚ persuasion‚ and genetics. The behavior of people falls within a range with some behavior being common‚ some unusual‚ some acceptable‚ and some outside acceptable limits. The behavior of humans is studied by the academic disciplines of psychology‚ socialwork‚ sociology‚ economics‚ and anthropology. Human behavior
Premium Theory of cognitive development Psychology Jean Piaget
UNDERSTAND WAYS OF USING MOTIVATIONAL THEORIES IN ORGANISATION AND UNDERSTAND MECHANISM FOR DEVELOPING EFFECTIVE TEAMWORK IN ORGANISATIONS (3.1) Introduction Organisations do not run alone to gain success in business‚ but they run with the help of employees‚ who help to make a business a success. These employees are given a remuneration on the jobs done by them. A success in an organization is seen only if the employees are happy on various factors‚ like environment‚ facilities‚ pay package
Premium Motivation Maslow's hierarchy of needs
Title: A critical discussion of the contributions and limitations of the Chicago School of urban Sociology to the study of urban social organisation. The Chicago school is the name given to the work conducted at the University of Chicago since the 1890’s. In order to understand the contributions made by the Chicago School to the study or social organisation‚ it is important to understand the context in which the Chicago school emerged. This essay opens by sharing this contextual background on
Premium Sociology
MARKETTING ASSIGNMENT BY AJITESH CHOWDHURY MBA-MM 1 * An organization (or organisation – see spelling differences) is a social entity that has a collective goal and is linked to an external environment. It is the collection of organs of scientific methods and artefacts of the al ammeter. The word is derived from the Greek word “organon”‚ itself derived from the better-known word “ergon”‚ which means "organ" – a compartment for a particular task. An organization is defined by the elements
Premium Marketing Retailing Universal Product Code
BUS103 ORGANISATION BEHAVIOUR ASSIGNMENT 2 – GROUP-BASED ASSIGNMENT JANUARY 2011 SEMESTER GROUP MEMBERS: SONG ZHENYING JESLYN‚ PI NO. Y1073186 LIEW TAT ONN DEREK‚ PI NO M1115287. YEOW KIAN CHING PRINCE‚ PI NO. N1115682 Question 1a Attitude represents our own evaluation on how we feel about something that can be positive or negative. The main components of attitude are affect‚ behaviour and cognition. These three components are interlinked together
Premium Job satisfaction Employment Management
Standards on Auditing applicable from the 1.04.2011 Index Sr. No. 1 2 3 Name of the Standard SA 700 (Revised)- Forming an Opinion and Reporting on Financial Statements SA 705- Modifications to the Opinion in the Independent Auditor’s Report SA 706- Emphasis of Matter Paragraphs and Other Matter Paragraphs in the Independent Auditor’s Report 4 SA 710(Revised)- Comparative Information - Corresponding Figures and Comparative Financial Statements 5 SA 800- Special Considerations-Audits
Premium Financial statements Financial audit Auditing
to benefit because‚ in each case‚ the outcome of the group performance…is shared equally by all group members‚ regardless of their input.” (Weldon and Mustari 1988‚ p.33) The reason why social loafing is a problem in organisations is because individuals minimize their contributions because they feel that the efforts are not noticed by others in the group (Kerr‚ 1983). Members may feel that they are able to “hang at the back” or in turn free ride and avoid all the consequences of not contributing
Premium Social psychology
an impact. Forces made up opportunities and threats. Opportunities enhance revenue or open markets and threats damage the organization. An organization does not exist in isolation. It works with the overall environment. Manager must have a good understanding of the environment of the organizations function so that it can optimize the performance of the organization. Basically people classified the environment into internal and external environments and external environment is then further divided into
Premium Environment Hamburger Economics