SWOT-Analysis of Disneyland® Paris _________________________________________ Marketing for E&BE Tutorial group: 3/4 Subgroup: 2 Annett Behr (s2540363) Lino Dal Ben (s2490803) Celine van de Laar (s2477335) Janine Legtenberg (s2554747) Table of contents Introduction 2 Internal analysis 3 The market 3 Disneyland® Paris’ position and performance 3 In comparison to other amusement parks 3 Financial performance 4 Conclusion 4 Value 4 Disneyland® Paris’ marketing mix 5 Product 5
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we decided to choose Hong Kong Disneyland as the company of this project. By studying the information about Hong Kong Disneyland‚ this paper examines the SWOT Analysis‚ characteristics of competitive advantages‚ corporate strategy‚ the reasons behind the corporate strategy. After analyzing the above aspects‚ we listed out some recommendations to Hong Kong Disneyland on its corporate strategy. The details are as follows: 2. Company Profile Hong Kong Disneyland is located on reclaimed land in
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Whole New World “all our dreams can come true‚ if we have the courage to pursue them”(Disney qtd.). Walt Disney was a famous story writer and a financial genius. Disney did some things he didn’t think would succeed including Disneyland but look how that turned out Disneyland will never die it’s one of the world’s most famous attractions and one of Walt Disney’s best business decisions. Walt Disney changed America through imagination and animation. His most famous work would have to be Mickey Mouse
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PESTLE ANALYSIS OF DISNEYLAND PARIS Posted on October 12‚ 2014 by uwegroup2014 Political The French labour law dictates that a person should work for 35 hours a week but may not exceed 48 hours a week. Overtime has to be paid for the first-eight hours and is worth 25% of their base hourly wage and after that its worth 50%. Concluding that in theory Disneyland Paris would have to employ two employees for one position to be efficient and not to break any labour laws. Economical France encountered
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Disney Paris was struggling to be profitable under Europe’s multi-culture background which is underlined by the specific French culture. Tokyo Disneyland was the profitable Disneyland in the world‚ everything that worked well in the US was positively received in Tokyo despite the obvious culture distance. But unfortunately‚ when the Euro Disneyland opened in 1992 in Paris‚ the story did not follow the Tokyo script. The Decreased Revenues coupled with an investment burden that was hard to carry
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Setting Goals at Hong Kong Disneyland Based on the case study in the Business Communication Handbook‚ HK Disneyland has had its share of “growing pains.” (1) Answer the following questions in complete sentences (no bullet points) in approximately three to four sentences each: With the mighty Disney name associated with the theme park‚ would you say that the company’s goals are “ethically sound?” How do you respond to complaints from guests about disregarding “customers’ safety?” Or
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The Smile Factory: Work at Disneyland SELF-EXPERIENCE ON DISNEYLAND In general‚ this case shows the power of culture. It dominates how the Disneyland uses the culture to manage the employees’ behavior in the part. So that they can produce the products‚ the joyful experience in the journey on Disneyland. My own experience to Disneyland is that it provides the Care‚ the Warm Welcome and the feel of being in a fancy world since you are entering into Disneyland. Or we might say‚ it’s anywhere and
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Why didn’t Disney managers anticipate better the cultural blunders they experienced when Disneyland Paris first opened? The management team of Disney did not better anticipate the cultural blunders of Disneyland Paris because they used their past theme park opening experience in California‚ Orlando and Tokyo as models to replicate. Unlike their past experience Euro Disneyland (now Disneyland Resort Paris) the first multicultural park. What Disney executives did not realize was that they need
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international company tries to builds long term relationship and trust into their patrons. Disneyland is the world’s number one amusement park which touches people on an emotional level. The main idea of Disneyland was originated by Walt Disney‚ A man‚ who had a dream of world’s number one theme park and had imagined that both young children and adults will have great life experience in Disneyland. Disneyland covers about 100 acres of land in Los Angeles and has a wide area covered for
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Table of content Introduction My name is Lenie de Boer‚ Leisure Management student at Stenden University‚ Leeuwarden. For this report‚ we had to choose an area at the coast of England‚ where tourism should be developed. For this report I have chosen Scarborough‚ because the history of the town was very interesting to me. Scarborough‚ North Yorkshire is a tourist town at the seaside in the North East of the English coastline. It is a town full of history
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