there are several different factors of attribution. Often times one might attribute the cause of an event to something internal‚ which means that is it within oneself (Ormrod‚ 2016 p. 475). Back to the grade on a test example‚ thinking that you received a good grade due to your hard work and study habits is an internal attribute. An external
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* What are some risk factors that may be controlled to prevent serious illness? Do any of these controllable risk factors apply to you? What can you do to eliminate these risk factors in your life? We can prevent serious diseases if we have strong immune systems‚ so we have to strengthen them‚ we can take vitamin c daily. We can ingest fruits every day‚ citrus fruits are more important‚ they are rich in vitamin c. and we could take supplemental vitamins to help our body become stronger to prevent
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Standardization versus Adaptation in International Marketing Introduction The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. The question of standardization or adaptation affects all avenues of a business’ operations‚ such as R&D‚ finance‚ production‚ organizational structure‚ procurement‚ and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudes
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Standardization versus Adaptation There has been much debate over implementing a standardization strategy versus an adaptation approach across international markets. There are numerous factors to consider‚ along with pros and cons of both marketing plans. While standardization is equated with brand consistency‚ lower advertising costs‚ and overall synergy‚ adaptation is often required to address cultural differences for more effective communication and proves that cutting costs does not always
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"Controllable costs are costs which can be influenced by the action of a specified member of an organization. For example‚ the foreman of a production department can control the utilization of power or raw materials in his department and these are‚ therefore‚ controllable costs as far as he is concerned. Uncontrollable costs are costs which cannot be influenced by the action of a specified member of an undertaking. For example‚ the foreman of a production department can control the wastage of
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key terms listed above. (1) International marketing Controllable elements‚ Uncontrollable elements -Controllable Elements are what marketers in a company can adjust their marketing strategies such as firm characteristics‚ price‚ product etc.‚ to market conditions‚ consumer tastes‚ or corporate objectives. On the other hand‚ Uncontrollable Elements are what the marketers must actively evaluate and adapt to them if needed‚ as they can be defined as environmental factors. For examples‚ political/legal
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the model of the international marketing task displayed in the text‚ which of the following reasons demonstrates the most important difference between the international marketer ’s task and that of the domestic marketer? (Points: 1) The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. The international marketer must rely on at least two levels of controllable certainty instead of one. The international marketer is never
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Summary International Marketing Chapter 1 What to learn from chapter 1: * The internationalization of business and marketing * The globalization debate and the various meanings of “globalization” * The scope of the international marketing task * The importance of the self-reference criterion (SRC) * The progression to becoming a global marketer * The increasing importance of global awareness and the strategic orientation of firms * The distinction among various terms
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IDISCUSSION QUESTIONS Chapter 1: 1. To what extent is a global approach to international marketing appropriate to firms in the Asia-Pacific? Global approaches are not always relevant to firms in the Asia-Pacific apart from alerting them to the nature of the international competitive environment in which they are likely to operate. A global approach is not an operating strategy for Indigenous small and medium scale exporters (SMEs) and is only partially appropriate for local subsidiaries of
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Total No. of Pages: 03 Time: 3 Hours Maximum Marks: 75 INTERNATIONAL MARKETING (Specialization: Marketing) SUBJECT CODE – INSTRUCTIONS: i) You have to attempt the questions as per the instructions for this paper. ii) Carefully note the marks for each question. iii)
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