I. BACKGROUND OF THE STUDY Revlon Inc. is a world leader in cosmetics. It was formed in 1932 by brothers Charles and Joseph Revson and Charles Lachmann with a $300 investment. During Revson’s time‚ a near monopoly on beauty parlor sales was developed brought about by door-to-door sales of nail polish. He expanded into the lipstick market with the slogan “Matching Lips and Fingertips”. Thus‚ after six years the small nail Enamel Company transformed into one of the most recognizable brands and
Premium Cosmetics Financial ratio Financial ratios
REVLON INC. Point of View: The analysis of the Revlon ’s case and the recommendation provided is based on the company ’s consultant ’s point of view. Problem: Since the CEO of Revlon started to minimize the cost of operation by consolidating the functions of the departments which can be combined and eliminating other management positions in order to reduce its expenses‚ it can also the reason why the company experienced decreasing sales and operating losses because there is a possibility
Premium Management Cosmetics Marketing
Revlon Inc. Case Study: 1). Introduction History: Revlon is a universal company that sells products for skin care‚ cosmetics‚ personal care‚ fragrance and professional products. It was founded in 1932 and began in the nail polish market‚ soon after expanding into lipstick. Over the past six years‚ Revlon has consistently lost revenue and struggled with debt. Even though they have eliminated executive positions‚ reduced staffing and consolidated sales and marketing functions to save an approximate
Premium Management Marketing Medicine
Decision and Background: Despite being well associated with high quality cosmetics products‚ Modi-Revlon has failed to increase sales and turn profitable last three years‚ mostly because the company’s highly-priced products are only affordable to a very small percentage of wealthiest Indian women. Megna Modi‚ executive director for Modi-Revlon must decide how to make Revlon-branded products’ prices more attractive to the mass premium market while maintaining Revlon’s position as high-end cosmetics
Premium Marketing Cosmetics Bottle
1. REVLON INC. EXISTING VISION AND MISSION Vision Provide glamour‚ excitement and innovation to consumers through high-quality products at affordable prices Mission To emerge as the dominant cosmetics and personal care firm through the twenty-first century by appealing to young/trendy women‚ health-conscious women (skin care)‚ and older women with its variety of brands 2. NEW VISION AND MISSION STATEMENTS FOR REVLON INC. Vision To be wellknown and accepted as the high value
Premium Cosmetics Human skin color Personal care
concerns about product safety and the use of animal testing by cosmetics companies[1]. In 1990‚ cosmetics giant Revlon became one of the first industry heavyweights to swear off all animal testing. Since then‚ Revlon has grown to be an animal-friendly empire‚ garnering awards for its products from magazines such as Cosmopolitan‚ Teen People‚ Allure‚ and In Style[2]. That is a signal that Revlon has an awareness of social responsibility and also showed their concerns about natural environment. Besides
Premium New product development Cosmetics
1. Should Revlon concentrate its efforts on international markets? Yes. • More source of income. • More consumers • Increase market share • Cost beneficial 2. Should Revlon diversify its operations or develop joint venture with other companies? Yes. • Joint Venture will lessen expense • Can get ideas from other company • Other company can provide something that Revlon don’t have 3. What role does innovation play in the strategic planning of Revlon? Which specific type of innovation
Premium Marketing Strategy Debt
automatically feel that they should look the same. To me it is also saying you have to be thin and skinny to be beautiful and that is not the case. Another website is Revlon. Revlon targets women in their 40+ years. Women in that age group have a lot of issues with their skin. Examples include lines‚ wrinkles and age spots. In 2006‚ Revlon launched Vital Radiance. This product targeted older women in their 50’s and older. Your skin looked and felt better even after you washed off the product. Vital Radiance
Premium Taylor Swift Target market Target
cooperative‚ but not competitive goals between departments induce constructive controversy dynamics among employees from different departments that in turn result in organizational task accomplishment‚ commitment to the organization‚ and confidence in working together in the future. Results further indicate that organizational identification moderated the association of competitive goal interdependence with constructive controversy such that the negative association was weaker with higher organizational
Premium Management Conflict Organization
Constructive controversy is a process through which two individuals or groups of individuals seek to reach an agreement when their ideas‚ opinions and information are incompatible to those of the other (Johnson‚ Johnson and Tjosvold‚ 2006). The process is based on a strong cooperative goal and involves “deliberate discourse [of the advantages and disadvantages of proposed actions] aimed at synthesizing novel solutions” (Johnson‚ Johnson and Tjosvold‚ 2006‚ p.71). Participants cope constructively
Premium Conflict Psychology Reasoning