Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
Premium Brand Brand management Branding
Controversy or Reality? Have you ever wondered what it would be like if robots took over jobs all around the world? Well that question may or may not be answered in the upcoming years. Robots taking over jobs has become a controversial topic. Blue Collar workers as well as white collar workers have mixed views on the matter. This is important because the fact of the matter is that it will affect our future one way or another‚ whether it’s for better or for worse. For example‚ many people believe
Premium Human Robot Robotics
Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
Premium Brand Branding Marketing
Is Ernesto ‘’Che’’ Guevara’s legacy one of a true revolutionary or a meaningless popular icon? Evaluate how this has changed over time and why. The project arose with a curiosity into the life of Ernesto ‘Che’ Guevara‚ one of the most universally recognisable faces in the world. As such‚ the perception of him as a revolutionary‚ and the iconography of Che have changed considerably overtime. I became engrossed in this further when Spain Rodriguez’s: ‘Che: A graphic Biography’‚ depicts Che as both
Premium Che Guevara
SYNOPSIS Project: Brand extension First semester By: Sanjana Jain (Post graduate diploma Luxury brand management) Title: Four seasons stretching itself into crockery line. Introduction: The project is about brand extension‚ it is a method of conceptualising a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base
Premium Branding
INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing a product
Premium Brand Brand management Branding
Hair extensions uk- extending your confidence Hair extensions uk are a boon to look smart‚ elegant and stylish without damaging our natural layer of hair. Ever wondered how the celebrities manage to keep their hair looking long‚ rich and silky. They look so stunning in their different hairstyles that go so perfectly with their entire wardrobe. Looks contribute to a successful personality. Hair is one of the main contributors. However‚ changing the hair styles on daily basis can lead to loads of
Premium Hairstyles Hair Long hair
Territory Territory Design chap #9 Wh Use Te Why Use Territories Territory is defined as customers located in geographic area that are assigned to an individual sales person. Specialties include products‚ customers‚ or functions functions. Moti Motivation & Cost Saving Cost Sa Use to benefits people Sales people responsible for whole area Evaluation & Control Units Cont Units Performance of individual sales people can be more easily controlled and evaluated with sale
Premium Sales Customer service
Athlete Salaries The salaries of professional and collegiate athletes have always been a matter of debate. How much or how little athletes are being paid‚ and how it affects the sport‚ has been in countless discussions between players‚ fans‚ reporters‚ agents‚ and sports analysts. Some believe that players don’t deserve huge contracts‚ and most players that have huge contracts are overpaid and it hurts the sport. Then again‚ others feel that players work hard for their contracts and most athletes
Premium
Hair extensions are one of the few methods to help reach the desired length and also bring a drastic change in your appearance. Hair extensions are yet another beauty craze to get different hair styles instantly. You must have looked at a celebrity and wondered‚ how on the earth does she have such voluminous and flowing hair. Well‚ it is quite possible now to get voluminous‚ wavy‚ long hair styles instantly as different varieties
Premium Cosmetics Woman Hair