decisions in marketing (PRODUCT) Case No. 4: “SMART Cards” ____________________________________________________________________________ SMART CARDS S mart is the operative word among many product developers these days. For example‚ smart card is the name of an advanced form of pocket- and purse-sized cards that may soon usher in a new era of cashless electronic commerce. Although they resemble familiar ATM cards‚ each smart card is equipped with a computer chip instead of a black magnetic
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How Distribution Is Arranged To Provide Customer Convenience? There are several ways in which businesses arrange distribution to provide customer convenience. The methods used may vary slightly based on what sort of business is being operated. For example‚ those who are running an e-commerce business will have different techniques than those who have a standard "real world" business headquarters. Also‚ different real world businesses may have different techniques dependent upon the size of the
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first using annual income as the independent variable and then using household size as the independent variable. Which variable is the better predictor of the annual credit card charges? Discuss your findings. 3. Develop an estimated regression equation with annual income and household size as the independent variables. Discuss your findings. 4. 4.What is the predicted annual credit card charge for a three-person household with an annual income of $40‚000? 5. Discuss the need for other
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to day life credit cards are used for purchasing goods and services by the help of virtual card for online transaction or physical card for offline transaction. In physical transaction‚ Credit cards will insert into payment machine at merchant shop to purchase goods. Tracing fraudulent transactions in this mode may not be possible because the attacker already steal the credit card. The credit card company may go in financial loss if loss of credit card is not realized by credit card holder. In online
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Play review #1 Kim’s Convenience Marilyn and Charles Baillie Theatre Zeerak Ali. Ms. Hehus Submitted: 18/06/13 On
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Documentary letter of credit When a buyer in one country wants to pay a seller abroad he asks his bank to «issue» or to «open» a letter of credit. It means that the buyer’s bank issues a documentary letter of credit. It is an agreement with banks‚ made by a buyer‚ provided certain conditions are fulfilled. The issuing bank asks its correspondent bank — usually in the seller’s country — to advise and confirm the credit. The advising bank informs the seller that the credit has been opened. As soon
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The Hidden Cost of Convenience in a Bottle Bottled water is everywhere. It can be found in vending machines‚ the gym‚ checkout stands‚ the local drug store‚ television ads‚ and at every public event. It is common knowledge that water is an essential daily need for healthy bodies. In our society Americans have become more health conscious. Bottled water companies are aware of this new craze and are using the growing desire for health and convenience to their benefit. You have
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Credit Card Companies Should Not Be On Campus Marketing To College Students Credit card companies do not belong on college campuses. What young college student does not need or want a little extra money for the weekends? If you told a college student that they could make 5000.00 dollars extra cash in just a couple of hours‚ what would discourage them from applying for the card. College students are talked into meeting on their college campus with credit agents from Citibank and other various banks
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Introduction: definition of household Despite‚ very often‚ marketers plan strategies focused on individual purchasing decision‚ most consumptions are thought and made within the household circle. But‚ what is a household? There are several definitions about this social group. One of the most used is U.S. Census Bureau’s definition “Every occupied housing unit in the nation comprises one household”. Hence U.S Census bases its idea of household on residential unit rather than on affections or
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Situation: An opinion poll was done by a TV station through the phoned-in answers to a Yes or no question. What type of Sampling is this???? Answer:Convenience Sampling. Daniella: One day‚ a TV show in the Philippines is having an opinion poll about the effectiveness and use of herbal medicine nowadays through phoned-in answers. Nellen: Now we will be calling some of our televiewers‚ so better hold on to your phones. All you go to do is to answer our question‚ and *tantanaran* Our question
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