Cost-Conscious Marketing Research by Alan R. Andreasen Many small businesses and nonprofit organizations assiduously avoid more than a cursory flirtation with marketing research because they misunderstand what it is and what it can accomplish. Five misconceptions often dominate managers’ thinking about it: 1. The “big decision” myth. You turn to marketing research only when you have a major decision to make; otherwise it has little to do with the details of day-to-day decision making. 2. The “survey
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A STUDY ON QUALITY OF WORK LIFE IN MANUFACTURING SECTOR INTRODUCTION Human resources play a very important role in success of an organization and thus‚ management of human resource assumes importance. Many aspects affect the management of human resources. One such aspect is Quality of Work Life (QWL). It is a philosophy‚ a set of principles‚ which holds that people are the most important resource in the organization as they are trustworthy‚ responsible and capable of making valuable contribution
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A STUDY ON “VARIOUS SCHEMES IN MUTUAL FUND FOR INVESTORS” AT “KOTAK MAHINDRA BANK” Synopsis submitted in partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION OF BANGALORE UNIVERSITY By PRAKASH RANJAN Reg. NO: 11KUCMA044 Under the guidance of Mrs. SOHINI GUPTA Lecturer M.S. RAMAIAH COLLEGE OF ARTS‚ SCIENCE AND COMMERCE MSRIT POST‚ MSR NAGAR Bangalore University Bangalore- 2011-2013
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TOPIC : THE FACTORS THAT INFLUENCE EMPLOYEE’S JOB SATISFACTION IN HOTEL INDUSTRY CHAPTER 1: INTRODUCTION 1.0 INTRODUCTION This research is focusing on examine the factors that influence employee satisfaction in hotel industry. Employee satisfaction is one of the vital elements for a hotel to be success in future‚ it would help to gain the competitive advantages among competitors. The purpose of chapter one is to investigate the various factors that can affect employee satisfaction in
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Effectiveness of A Social Norms Marketing Campaign on A University Campus Critical Evaluation Title * Yes‚ the title is informative‚ interesting and to the point. The main objective of this case study was to assess the effectiveness of a social norms marketing poster campaign in order to increase the prevention of alcohol related automobile accidents by stopping friends from driving while intoxicated. Moreover‚ the authors of the research paper have selected college students as their
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A Comparative Study Of Hutch‚ Spice and Airtel A COMPARATIVE STUDY OF HUTCH‚ SPICE AND AIRTEL WITH RESPECT TO STUDENT’S SCHEME IN BANGALORE Dissertation submitted in partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION OF BANGALORE UNIVERSITY By SAJU RAGHAVAN Register Number: 05 MJCM 6039 Under the guidance of Prof. V.Chandrakala 2006 – 2007 A Comparative Study Of Hutch‚ Spice and Airtel EXECUTIVE SUMMARY In the money oriented
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Instructions Use the table below each of your assigned problems to write out each step needed to solve the problem along with the calculations necessary to find the answer to your assigned problem. * The “Calculations” column needs to show each step that you would need to write out if you were showing your work when doing this problem by hand or trying to teach the concept to a friend. * For each step‚ you will also have to provide a thorough a description of your thought processes
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of terms 8 CHAPTER TWO 11 LITERATURE REVIEW 11 2.0 INTRODUCATION 11 CHAPTER THREE 13 3.0 INTRODUCTION 13 3.1 RESEARCH DESIGN 13 3.2 Descriptive design 13 3.3 Time for research 13 3.4 Area of the study 14 . 14 3.6 Sample size 14 3.7.1 Sampling 15 3.8.2 Questionnaires 17 3.8.3 Observation 18 3.8.5 Documentation 18 CHAPTER ONE 1.0 Introduction 1.1 Background of the problem Tanzania’s public service reform has a long and distinguished history. At the time of independence
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able to use a verity of sources for the collection of data‚ both primary and secondary 5 1.1 Create a plan for the collection of primary and secondary data for given business problem 5 1.2 Present the survey methodology and sampling frame used 6 1.3 Design a questionnaire for given business problem 7 LO 2. Understand a range of techniques to analyses data effectively for business purpose 8 2.1. Create information for decision
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1.1 Introduction Corporate governance has been the subject of numerous theoretical and empirical studies especially after the fraudulent reporting scandals such as Enron‚ World.com‚ Adelphia‚ and Parmalat.it has come to mean many things. Traditionally and at fundamental level the concept refers to corporate decision making and control‚ particularly the structure of the board and its working procedures‚ Hermes (1994). Jenifer (2002) defines corporate governance as a set of interlocking riles by which
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