Supply chain management assignment 1 Seven Eleven In this essay I will analyze and describe the Seven Eleven supply chain in relation to its strategic fit. First I will explain the Seven eleven supply chain and how achieving strategic fit. The role of a supply chain is to maximize surface. The decisions made in the phases of the supply chain have a large impact on Seven Eleven. You want to manage the flow of products and the flow of information very well‚ all this in order to minimize
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| Everyday | | 3-4 times a week | | Once a week | | Once a month | | Others‚ please specify: | | 9. Where do you usually buy your ice-cream? | | Supermarket | | Ice-cream parlor/restaurant | | Convenience stores | | Minimart | | Grocery stores | | Ice-cream cart/ vehicles | 10. In your own words and understanding‚ what does quality ice-cream means to you? | | WHAT FLAVORS DO YOU PREFER? | | MANGO | | UBE | | CHEESE | | LANGKA | | GABI
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Gaps model of Service Quality The success of 7-eleven The Gaps model of service quality was first developed by Parasuraman‚ Berry and Zeithaml in 1985 and more recently described in Zeithml and Bitner in 2003. The model identifies four spectfic gaps leading to a fifth overall gap between customers’ expectations and perceived service. Knowledge gap The first gap may occur when management identify the customer’s expectation inaccurately. When the customer expectation has difference with the management
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Texas‚ is the world’s largest operator and licenser of convenience stores with more than 21‚000 units worldwide and nation’s largest independent gasoline retailers. The name 7-Eleven was originated in 1946 when the stores were open from 7am to 11pm. Today‚ offering customers 24-hour convenience‚ seven days a week is the cornerstone of 7-Eleven’s business. 1.2 Customer-Orientated Factors 7-Eleven focused on meeting the needs of convenience-oriented customers by providing a broad selection of
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the kitchen. Read more: http://www.bplans.com/dessert_bakery_business_plan/competitive_edge_fc.php#ixzz2vfToHlof Our competition will be more varied. Since this is the first combination of a convenience store and ice cream/soda shop‚ competition will result from two areas. 1. Convenience
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SWOT OF 7-ELEVEN 7-Eleven is part of an international chain of convenience stores‚ operating under Seven-Eleven Japan Co. Ltd‚ which in turn is owned by Seven & I Holdings Co. of Japan. Strengths* Real estate availability* Localized assortment* Convenience* High margins* Franchise model allows for faster expansion* Relatively standardized stores allow for more optimized operations | Weaknesses* High margins/prices* Limited assortment offering* Not perceived as a place to buy a complete meal*
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Levitt (1972) argued that companies “must think of themselves as performing manufacturing functions when it comes to their ‘so-called’ service activities”. Do you agree? Levitt (1972) argued that the idea that service industries are fundamentally different from others is incorrect and impedes progress in firms. Thus‚ he prescribes that firms reengineer their service functions with the same approach that had been so successfully used for manufacturing functions. That is‚ instead of focusing on the
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Internal Strengths: Location of stores‚ Directly import goods from country of origin‚Well-known brand name in HK‚ High market share‚ Good connection with Japan’s supplier Weaknesses: Lack of experience in retailing‚ Low net profit‚ Bulky purchase is required from Country of origins without knowing the popularity Marketing: The early mission for 759 Stores was to fight against large-chain supermarkets. 759 Stores practises a ’Small Profit‚ Quick Return’ strategy: selling each product at a wafer-thin
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grant subfranchises to franchisees to operate 7-Elevenconvenience stores in Malaysia and Brunei. With validity until 30 Nov 2033‚ the agreement also has a renewable option of additional 10 years subject to material compliance with the terms included. However‚ 7-Eleven Inc has the right to reject or even revoke the license before its expiration. Dependency on partnership with MOL.7-Eleven Malaysia earns commission revenue from its in-store services through its strategic partnership with MOL‚ which are
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The Story of Convenience Shopping 7-eleven pioneered the convenience store concept way back in `1927 at the Southland Ice Company in Dallas‚ Texas. In addition to selling blocks of ice to refrigerated food‚ an enterprising ice dock employee began offering milk‚ bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced ideas that satisfied customers and increased sales‚ and convenience retailing was born. The company’s first convenience outlets were
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