7-ELEVEN A Marketing Study on 7-Eleven’s E-Commerce Expansion Prepared by: Bernardo‚ Maruh Michelle Cord-Cruz‚ Ivana Feliz Cruz‚ Justine Timothy Ortiz‚ Frances Sophia October 04‚ 2012 1|Page TABLE OF CONTENTS I. Executive Summary ……………………………………………………………………………. II. Situation Analysis ……………………………………………………………………………….. B. Market and Industry Analysis ……….…………………………………………………….. 1. Market Trends ……….………………………………………………………………… 2. Market Needs & Wants ……….………………………………………………………. 3. Target
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7-Eleven in Taiwan With the accelerated pace of people’s lives‚ convenience stores have played an increasingly important role in today’s society. 7-Eleven and Family Mart‚ which are the most famous convenience-store chains‚ can be found easily in many countries or regions. This assignment aims to address 6 questions sufficiently that based on the case of 7-Eleven in Taiwan: the first two are focus on the concept of convenience stores and the rest will link with the expansion and adaptation of 7-Eleven
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one of the world’s leading convenience store chains with thousands of stores in the United States‚ Japan‚ China‚ Taiwan‚ Thailand‚ and many other countries. A famous brand name‚ good market research and advertising makes 7 Eleven a good franchise to consider. Franchisees sign contracts with the company to split 54% of the profits，. The company pays for store equipment‚ sales banners‚ equipment maintenance‚ and many other things. Franchisees pay wages‚ certain in-store expenses‚ and are responsible
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ISOM 319-E Operations Management Case: Seven-Eleven Japan February 7‚ 2013 Part A Some different ways that a convenience store chain can be responsive are they can intergraded information systems‚ additional capacity which are manufacturing‚ distribution centers and retail store‚ they also can increase safety inventory‚ increased number of deliveries‚ and increased product variety and availability. Part B Some challenges and risks with micro-matching supply and demand using rapid replenishment
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Products that are involved in this industry can be classified into categories. For example‚ bakery‚ fruit and vegetable‚ dairy‚ meat‚ beer and wine‚ canned food and household cleaning. Businesses that retail in a specific range of products and convenience stores are not included in this industry. In 2008‚ Woolworths was at the top of the market share in the supermarket industry‚ following by Coles‚ Metcash/IGA and ALDI. In recent times there have been a few key changes to the Australian supermarket
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This business plan describes a proposed venture to expand Busters from a one-store to two-store operation. b) Busters is a small retail store located in the lobby of a thriving large office building. It currently has three employees and sells snacks‚ sandwiches‚ beverages‚ cards‚ newspaper‚ books and small gift items. c) Ultimately‚ we hope to expand Busters so that it becomes a chain of 10-15 stores situated in the downtown office buildings. Statement of purpose The
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effort. These products are purchased regularly‚ usually with little planning‚ and require wide distribution. a. Convenience b. Specialty c. Branded d. Shopping e. Unsought ____ 3. The convenience product marketing strategy includes: a. wide distribution of the product b. higher than ordinary prices c. few retail outlets other than convenience stores d. significantly lower promotion budgets e. products that are not easily substitutable ____ 4.
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is (are) its competitive advantage(s) that attract(s) its customers? Argos has succeeded in differentiating itself from its competitors in a number of ways. Firstly‚ convenience of shopping because of the available catalogues to browse before visiting the store which are available as hard copies‚ in store or online. The convenience of shopping extends to provide home delivery for phone orders and online purchases. Secondly‚ value for money; Argos managed to reduce its costs mainly in two aspects
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Questions 1. A CONVENIENCE STORE CHAIN ATTEMPTS TO BE RESPONSIVE AND PROVIDE CUSTOMERS WHAT THEY NEED‚ WHEN THEY NEED IT‚ WHERE THEY NEED IT. WHAT ARE SOME DIFFERENT WAYS THAT A CONVENIENCE STORE SUPPLY CHAIN CAN BE RESPONSIVE? WHAT ARE SOME RISKS IN EACH CASE? As responsiveness increases‚ the convenience store chain is exposed to greater uncertainty. A convenience store chain can improve responsiveness to this uncertainty using one of the following strategies‚ especially for fresh and fast foods:
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for easy access to customers. Best location near a well-populated area‚ lots of customers will come round to shop with their families. Over 150‚000 people 1‚016 (16 March 2013) £22.294 billion Households and families online groceries‚ clothing in store bakery‚ butcher‚ fishmonger‚ delicatessen and pizza counters‚ a cafe‚ TU clothing‚ general merchandise‚ mobile phone shop‚ petrol station and online picking department. 2 Topman Needs to be in the town centre where all the customers shop Topman is
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