INTRODUCTION The ability to respond quickly to the ever-changing marketplace is paramount to the success of most businesses. The convenience-store industry is a highly competitive one and 7-Eleven’s ability to become a leader market leader appears to be based on the company’s ability to quickly respond to the rapidly changing tastes and needs of the market. 7-Eleven has not always enjoyed success‚ especially in the 1980s when things got really bad for the company. Helped‚ however‚ arrived in
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Information Systems - 7 - Eleven Store Mini Case Overview of 7 - Eleven. 7 - Eleven commenced operation on 11th July 1927 in Dallas Texas and has gone on to be an industry leader for more than 40 years (http://www.rimag.com). Originally the stores operated from 7am to 11pm‚ a trading span that was unheard of at the time. However most 7 Eleven stores now operate 24 hrs a day (www.answers.com). 7 - Eleven has approx 7100 stores in North America and over 30‚000 stores world wide. It has the largest
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Business and Information Systems Needs. Q1. Evaluate 7-Eleven’s competitive advantage using the Michael Porter’s Five Forces model. The 7-ELEVEN convenience store concept was created in 1927 by the Southland Corporation which‚ at that time‚ operated mainly as an ice‚ milk‚ and eggs retailer. By 1946‚ the Southland Corporation introduced a new convenience service that involved prolonging the opening time from 7 a.m. to 11 p.m. This was how the legendary 7-ELEVEN name came about. On April 28‚ 1999‚
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1. A convenience store chain can improve responsiveness to this uncertainty using one of the following strategies‚ especially for fresh and fast foods: Local Capacity. The convenience store chain can provide local cooking capacity at the stores and assemble foods almost on demand. Inventory would be stored as raw material. This is seen at the U.S. fast-food restaurant franchise Subway where dinner and lunch sandwiches are assembled on demand. The main risk with this approach is that capacity
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unique offerings in grocery stores‚ restaurants‚ and franchised ice cream shops‚ and it holds about one-third of the market for its products. This global company began with only a $12‚000 investment to open Ben & Jerry’s Homemade ice cream scoop shop in a renovated gas station in downtown Burlington‚ Vermont‚ on May 5th‚ 1978. From one small shop in downtown Burlington‚ the company had grown to include a chain of nearly 100 franchised shops‚ and a line of products sold in stores across the country. As
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1. In order for a convenience store chain to be responsive‚ which mean providing customer with what they need‚ when they need it and where they need it‚ some different ways to do are: a) Have large inventory in terms of quantity‚ variety and quick replenishment in order to be able to respond quickly to customer demand Risk associated: high cost: warehouse‚ transportation high Implied Demand Uncertainty: little time to react‚ risk of inventory that cannot be sold b) Provide highly innovative
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Supply chain management assignment 1 Seven Eleven In this essay I will analyze and describe the Seven Eleven supply chain in relation to its strategic fit. First I will explain the Seven eleven supply chain and how achieving strategic fit. The role of a supply chain is to maximize surface. The decisions made in the phases of the supply chain have a large impact on Seven Eleven. You want to manage the flow of products and the flow of information very well‚ all this in order to minimize
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| Everyday | | 3-4 times a week | | Once a week | | Once a month | | Others‚ please specify: | | 9. Where do you usually buy your ice-cream? | | Supermarket | | Ice-cream parlor/restaurant | | Convenience stores | | Minimart | | Grocery stores | | Ice-cream cart/ vehicles | 10. In your own words and understanding‚ what does quality ice-cream means to you? | | WHAT FLAVORS DO YOU PREFER? | | MANGO | | UBE | | CHEESE | | LANGKA | | GABI
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Gaps model of Service Quality The success of 7-eleven The Gaps model of service quality was first developed by Parasuraman‚ Berry and Zeithaml in 1985 and more recently described in Zeithml and Bitner in 2003. The model identifies four spectfic gaps leading to a fifth overall gap between customers’ expectations and perceived service. Knowledge gap The first gap may occur when management identify the customer’s expectation inaccurately. When the customer expectation has difference with the management
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Texas‚ is the world’s largest operator and licenser of convenience stores with more than 21‚000 units worldwide and nation’s largest independent gasoline retailers. The name 7-Eleven was originated in 1946 when the stores were open from 7am to 11pm. Today‚ offering customers 24-hour convenience‚ seven days a week is the cornerstone of 7-Eleven’s business. 1.2 Customer-Orientated Factors 7-Eleven focused on meeting the needs of convenience-oriented customers by providing a broad selection of
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