description……………………………………..……….pg. 5 3. Business Mission……………………………………………………………..……pg. 5 4a. Situation analysis: Macro Environment……………………………..…pg. 5-6 4b. Situation analysis: Micro Environment………………………..……….pg. 6-7 5. Summary of Situation Analysis (SWOT Analysis)………………..…..pg. 7-8 6. Business Objectives…………………………………………………………..…..pg. 8 7. Core Strategy……………………………………………………………………..….pg. 8-9 8. Marketing Mix…………………………………………………………………....…pg. 9-10 9. Implementation and Control………………………………………………….pg
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States. However due to strong competition amongst convenience stores in the United States and different eating habits of consumers‚ this proved to be a more difficult task than anticipated (Bell & Hagan‚ 2012). Major Differences There are many differences between the situations in Japan and the U.S. that made the Japanese 7-Eleven experience with prepared foods significantly different than that of the U.S. stores. First‚ “convenience stores in Japan faced little competition from gas station
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the largest specialty retailer in the Philippines operating 672 stores (>4x larger than the No. 2 player) representing 106 brands. Sales from Fast Fashion and Luxury are expected to represent 35% and 22% of 2014 sales respectively‚ but over the next three years Fast Fashion should grow 1.5-2x faster than other categories. SSI has a 30% economic interest in PH FamilyMart (PFM)‚ which is capable of becoming No. 2 in the convenience store sector. ■ Unique combination of rising relevance and value enhancement
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Quang Hiếu – SB Lê Thụy Kim Khánh – SB 60676 Võ Quốc Minh – SB Nguyễn Thiện Khánh – SB Chế Phước Lộc – SB CONTENTS I. INTRODUCTION 1. Company Introduction 2. Marketing Environment a. Micro Environment b. Macro Environment c. SWOT 3. Marketing Activity II. MARKETING RESEACH III. SOLUTION 1. Comments on the assessment panel 2. Marketing campaigns I. INTRODUCTION 1. Company Introduction : The Company : Founded in 1993‚ Phu Thai Joint Stock
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business model. Toshifumi Suzuki‚ CEO of Seven eleven Japan (SEJ)‚ described Seven Eleven Stores as: “Stores where you can find a solution for any of your daily life’s problems. We always try to plan and design a store in such a way that our store neighbours‚ in particular‚ can get whatever they need at any time they want” SEJ‚ headquartered in Japan‚ leads the world wide seven Eleven chain‚ which had 24‚912 stores in 18 countries in March 2003.In 2003 ranking of retailers by market value‚ SEJ was number
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only convenient‚ but also at bargains of prices and an easy way to get it. 2. Compare the atmospherics of Walmart’s website to the atmospherics of a traditional Walmart store. Are they consistent? If not‚ should they be? I feel Walmart’s website atmospherics definitively mimics the atmospherics of the traditional Walmart store. Examples of this are not only the simplicity of the Walmart colors but also the down arrows that signify lower prices. Walmart is certainly known for lower prices engaging
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7-Eleven is a international convenience stores that operated by Seven-Eleven Japan Co. Ltd‚ which in turn is owned by Seven & I Holdings Co. of Japan. 7-Eleven was founded by J. C. Thompson in 1927 as The Southland Ice Company in Dallas‚ Texas‚ and been take over by the Japanese company in 1991. (7eleven.com.my‚ 2010) 7-Eleven are selling franchise and license to entrepreneur to expand its business in lower cost and shorter period of time‚ it also the first franchisor in the local market to
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1. A convenience store chain attempts to be responsive and provide customers what they need‚ when they need it‚ where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? As responsiveness increases‚ the convenience store chain is exposed to greater uncertainty. A convenience store chain can improve responsiveness to this uncertainty using one of the following strategies‚ especially for fresh and fast foods: Method
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it‚ virtually eliminating any opinions from Ben and Jerry’s. Entering Japanese market with 7-Eleven Japan: Advantages: * 7-Eleven Japan was one of the biggest convenience store chains in Japan with over 7000 stores resulting in an immediate placement of Ben and Jerry’s ice cream in the freezer compartment of the stores. * 7-Eleven required Ben and Jerry’s to have a six month exclusivity contract only on certain flavors and the company is free to open new scoop shops and market its products
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Introduction 7/11 is a 24 hour convenience store‚ with over 551 stores nationwide. On November 1982‚ PSC or Philippine Seven Corporation was registered with the Securities and Exchange Commission‚ It acquired from Southland Corporation of Dallas‚ Texas the license to operate 7-Eleven stores in the Philippines in December 13‚ 1982. Operations commenced with the opening of its first store in February 29‚ 1984 at the corner of Kamias Road and EDSA Quezon City‚ Metro Manila. 7/11’s vision is “be
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