Data Mining Weekly Assignment 6: LIFT; CRM; AFFINITY POSITIONING; CROSS-SELLING AND ITS ETHICAL CONCERNS. What is meant by the term “lift”? The term “lift” describes the improved performance of an exact or specific amount of effort on a modeled sampling‚ as opposed to a random sampling (Spang‚ 2010). In other words‚ if you are able to market via a model to say‚ a given number of random customers (e.g. 1000)‚ and we expect that 50 of them would be successful‚ then a model that can generate 75
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4V of Big Data? Imagine all the information you alone generate each time you swipe your credit card‚ post to social media‚ drive your car‚ leave a voicemail‚ or visit a doctor. Now try to imagine your data combined with the data of all humans‚ corporations‚ and organizations in the world! From healthcare to social media‚ from business to the auto industry‚ humans are now creating more data than ever before. volume‚ velocity‚ variety‚ and veracity. Volume: Scale of Data Big data is big. It’s
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Data Services Vodafone’s Data Services are tailored to make you stay competitive even as your needs change. We provide simplified network solutions to improve your productivity and also offer customized solutions that save organizations from having to deal with multiple providers. We offer entry-level products using ADSL technology to high-end solutions delivered through a mix of ATM‚ Frame Relay or IP/VPN over MPLS-established technologies that alleviate pressure on your IT resources and give you
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topic - the psychoanalytic approach vs. the humanistic approach. One supports and provides reasoning for mental disorders and specific behavior‚ while the other states that behavior is based off of personal decisions. Although both the psychoanalytic and the humanistic approaches are well developed theories it is conclusive that the psychoanalytic approach is more useful and instrumental in treating mental disorders. Both approaches defined: The psychoanalytic approach‚ proposed by Sigmund Freud
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its simplest terms‚ the translation of data into a secret code. In order to read an encrypted file‚ the receiver of the file must obtain a secret key that will enable him to decrypt the file. A deeper look into cryptography‚ cryptanalysis‚ and the Data Encryption Standard (DES) will provide a better understanding of data encryption. Cryptographic Methods There are two standard methods of cryptography‚ asymmetric encryption and symmetric encryption. Data that is in its original form (unscrambled)
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Residuals Date: _____________________ Introduction The fit of a linear function to a set of data can be assessed by analyzing__________________. A residual is the vertical distance between an observed data value and an estimated data value on a line of best fit. Representing residuals on a___________________________ provides a visual representation of the residuals for a set of data. A residual plot contains the points: (x‚ residual for x). A random residual plot‚ with both
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(Davies & Bhugra‚ 2004). The biological approach and psychoanalytic approach are both deterministic. They both claim that innate componants are responsible for our behaviour. The biological approach claims Behaviour is caused by specific brain structures or that genetic makeup. For example if you have a gene for for a specific behaviour‚ you will exhibit that type of behaviour. Valentine(1992‚ cited in Davey & Sterling‚ 2008). The psychoanalytic approach deterministic as it claims the unconscious
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Differential effects of incentive motivators on work performance. Academy of Management Journal‚ 44‚ 580-590. Stajkovic‚ A.‚ & Luthans‚ F. (2003). Behavioral management and task performance in organizations: Conceptual background‚ meta-analysis‚ and test of alternative models. Personnel Psychology‚ 56‚ 155-194. Welsh‚ D.H.B.‚ Luthans‚ F.‚ & Sommer‚ S.M. (1993). Managing Russian factory workers: The impact of U.S.-based behavioral and participative techniques. Academy of Management Journal‚ 36‚ 58-79
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Data collection is any process of preparing and collecting data‚ for example‚ as part of a process improvement or similar project. The purpose of data collection is to obtain information to keep on record‚ to make decisions about important issues‚ or to pass information on to others. Data are primarily collected to provide information regarding a specific topic. Data collection usually takes place early on in an improvement project‚ and is often formalized through a data collection plan which often
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CHAPTER 17 DATA MODELING AND DATABASE DESIGN SUGGESTED ANSWERS TO DISCUSSION QUESTIONS 17.1 Why is it not necessary to model activities such as entering information about customers or suppliers‚ mailing invoices to customers‚ and recording invoices received from suppliers as events in an REA diagram? The REA data model is used to develop databases that can meet both transaction
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