Make up Assignment Case Study Company Case 1 - p. A1 Converse: Shaping the Customer Experience 1. Converse was a company that I do know very well and so is Nike. The need that converse has is Nike‚ without Phil Knight and his shoe empire Converse might not be here today. A want for them is to keep their distance from the brand and its customers. This has been their best marketing tactic since Dr. J wearing them in the NBA. The demand‚ well the demand is from the customers. They have
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Converse Case Study Creating a marketing strategy isn’t always about taking a hands-on approach and facilitating how consumers should think of a certain brand. Converse All Stars took an alternative route‚ a “stand-back approach” giving its customers control over marketing its shoe brand. As a result‚ Converse delivered a customer-brand relationship where the needs‚ wants and demands of its customers were met by a pair of All Star Chucks. The needs‚ wants and demand of customers is a major customer
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It was a hot summer day in Rayville‚Louisiana. My 12 year old All-Star season was going great‚ even though we had only played a few games. Little did I know that this game would change my whole baseball career. The team would always get there an hour early so we could stretch and hit in the cage. We were noticeably the best team in the tournament. The coach of the team was a smart guy‚ he wanted to win but he didn’t want to embarrass anybody. This game didn’t really mean anything‚ and not to mention
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team. For me‚ all-star cheerleading was a mixture of success and anything but success. Everyone had countless of injuries‚ blood was shed‚ tears happened every practice. Everything is on the line with this type of sport. Just one mistake and the months of practice can feel worthless. It feels like a waste of time but it only strives you to work harder. In the end‚ the work is worth it. Generally‚ tryouts are at the beginning of May and from then until September you and your team have all of that time
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possible. Rated 8th out of 8 teams at nationals and ending up 3rd was crazy. Who knew the little town of Iowa Falls would have an all-star basketball team playing at the Target Center as incoming 8th graders? We knew we would face some hard competition‚ but we were ready for it. State was our next big competition for basketball‚ after qualifying at South Qualifier. We practiced all the time‚ and were getting prepared to face Newell-Fonda‚ 1st place at North Qualifier. April came around and it was the weekend
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CONVERSE TARGET MARKET WORKSHEET ANALYSIS GEOGRAPHIC As the earliest sneakers‚with over 100 years of history‚ Converse‚ a American shoe company‚ has been considered as one of the most popular shoe companies in the world. At present it has covered more than 125 countries，which have selling Distributor‚ Licensee‚ or Agent‚ over The Seven Continents. Set up in America and soon pop in Europe . Following the war and Market saturated in America and Europe‚ also the Asia Rising‚
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that even when customers have well-defined preferences and receive offers that fit those preferences; it is far from certain that the response to such offers will consistently be more favourable than those directed at larger market segments. It’s all psychology. Consumers with well-defined
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determined and analyzed the common themes on social media surrounding the Toms Shoes brand. We created a Theme chart and a sub-theme chart from the largest theme. These charts can be seen below. The top three themes were 1) Social Justice‚ which was mainly comprised of soundbites focused on the Toms One For One motto and their positive impact on those less fortunate 2) Style‚ which was largely focused on the look of the shoes and 3) what we named Purchase/ want‚ this category was comprised of soundbites
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In Maya Angelou’s All God’s Children Need Traveling Shoes‚ she recounts a time in her life in which she lived in Africa. She traveled to Africa to send her son to the University of Ghana. However‚ he was injured in a car accident so Maya Angelou was not able to leave him. She became extremely different than she was usually. She was withdrawn and depressed. With the help from friends she had made during her time there‚ she was able to work through it. She met many black Americans and many people who
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In her novel All God’s Children Need Traveling Shoes‚ Maya Angelou writes “The ache for home lives in all of us. The safe place where we can go as we are and not be questioned.” This need for a safe place was common among the people of the New England town Salem in 1692. During this time‚ a terrifying span of events known as the Salem Witch Trials led many people to lie and put themselves and others in danger to avoid persecution. The trials were a time of doubt and selfishness that Arthur Miller
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