The History of Converse It was 1908 when Marquis M. Converse opened the Converse Rubber Shoe Company. Who knew that his shoes would become an American Icon? It all started with a man named Marquis M. Converse in Malden‚ Massachusetts who made the Converse Rubber Shoe Company. The company began as a shoe manufacturer that made rubber soled shoes for men‚ women‚ and children. Converse were made out of :brocade‚ corduroy‚ denim‚ flannel‚ hemp‚ lame‚ leather‚ mylar‚ metalized fabrics‚ plastic
Premium Nike, Inc. Converse
Marketing(MKT333) Ms. Susan Carder Dec. 20th 2014 Case Study#3 Converse 1. How would you define the needs‚ wants‚ and demands of the Converse customer? Needs lead to wants‚ wants lead to demands‚ demands lead to perception. Consumers want stylish shoes‚ so they demand that they be affordable. A need is a state of deprivation‚ and some needs according to Maslow’s Hierarchy of needs are more crucial than others‚ in this case Converse customers need shoes to protect their feet‚ this is a basic need. A
Premium Nike, Inc. Athletic shoe Converse
with another or others; exchange views‚ opinions‚ etc.‚ by talking. MARKET Brand share 2007 [pic] Past seven years have seen a decline in the footwear market as the popularity of cheaper “low performance” wear increases (sector includes Converse) although there is a lack of more recent data available. However‚ during the economic downturn even the “low performance” segment has struggled. From 2003 to 2004‚ the market for athletic apparel and footwear grew by almost $7.5 billion‚ 12% Between
Premium Shoe Nike, Inc. Converse
filmmaker who joined Wieden & Kennedy in 2005. The program was created by the independent agency with media-planning support from WPP’s Mindshare. Both companies also work with Nike‚ which acquired Converse in 2003. The documentary rolled out last month and will be distributed to consumers who purchase Converse shoes at local retailers through the end of March. It’s a risky move to adapt Converse’s music-oriented U.S. strategy for China‚ because the country’s independent music scene is still very
Premium Converse Nike, Inc. Kurt Cobain
Converse: Shaping the Customer Experience What are some examples of the needs‚ wants‚ and demands that Converse Customers demonstrate? Concepts? Converse was dominate in Basketball‚ but slowly turn to market to everyone with there unique sneaker. Converse high top became well known because of its rare look and gave a unique statement to the customers. Per case little has been done to change the market. The need from the physical apparent for sports‚ then customers wants of the traditional
Premium Marketing Customer service Consultative selling
Marketing Management 2 Case: Converse 1. Give examples of needs‚ wants‚ and demands that Converse customers demonstrate‚ differentiating these three concepts. * Needs: States of felt deprivation. In this case the need of the customers are the basic physical need for clothing. They want something to wear on their feet. * Wants: The form human needs take as they are shaped by culture and individual personality. The customer of Converse wants to be seen as an individual in their
Premium Marketing Customer
and demands that Converse costumers demonstrate? Differentiate these tree concepts. Converse costumers need shoes. They need shoes for safety reasons and to be properly clothed‚ everyone needs shoes. What the costumers want are converse shoes which has one of the widest range of customers from the average Joe like me to one of the hottest celebrities like Lil Wayne. Then what most costumers demand a shoes that can benefit them in more than one way for full satisfaction and converse fall under that
Premium Concept Lil Wayne Marketing
Chapter 1 Case: Converse Converse‚ a brand of basketball shoes that became familiar with success from the start but dropped into bankruptcy in the early 2000’s‚ is now slowly climbing its way back to the top. Since 1908 when Converse was founded it was very popular among many athletes‚ artist‚ musicians‚ and designers. Converse was well known for its original canvas high top All Star or Chuck Taylor. In the 1970’s several companies started producing this “high-top” shoe‚ which caused Converse’s
Premium Customer Marketing Good
Converse Case Study Creating a marketing strategy isn’t always about taking a hands-on approach and facilitating how consumers should think of a certain brand. Converse All Stars took an alternative route‚ a “stand-back approach” giving its customers control over marketing its shoe brand. As a result‚ Converse delivered a customer-brand relationship where the needs‚ wants and demands of its customers were met by a pair of All Star Chucks. The needs‚ wants and demand of customers is a major customer
Premium Marketing Customer Economics terminology
Study Company Case 1 - p. A1 Converse: Shaping the Customer Experience 1. Converse was a company that I do know very well and so is Nike. The need that converse has is Nike‚ without Phil Knight and his shoe empire Converse might not be here today. A want for them is to keep their distance from the brand and its customers. This has been their best marketing tactic since Dr. J wearing them in the NBA. The demand‚ well the demand is from the customers. They have demanded the shoe and its
Premium Marketing Athletic shoe Supply and demand