Converse: Shaping the Customer Experience What are some examples of the needs‚ wants‚ and demands that Converse Customers demonstrate? Concepts? Converse was dominate in Basketball‚ but slowly turn to market to everyone with there unique sneaker. Converse high top became well known because of its rare look and gave a unique statement to the customers. Per case little has been done to change the market. The need from the physical apparent for sports‚ then customers wants of the traditional
Premium Marketing Customer service Consultative selling
Study Company Case 1 - p. A1 Converse: Shaping the Customer Experience 1. Converse was a company that I do know very well and so is Nike. The need that converse has is Nike‚ without Phil Knight and his shoe empire Converse might not be here today. A want for them is to keep their distance from the brand and its customers. This has been their best marketing tactic since Dr. J wearing them in the NBA. The demand‚ well the demand is from the customers. They have demanded the shoe and its
Premium Marketing Athletic shoe Supply and demand
oduced and distributed just as the nation was recovering from the effects of the Great Depression‚ with the economy somewhat stabilized following Roosevelt’s New Deal‚ and with the looming 2nd world war‚ Capra’s Mr. Smith Goes to Washington (1939) is an important document not only in terms of the state of affairs as it was at the time of its production‚ but also in terms of what led up to it and what was about to follow. To better understand how the film accomplishes this‚ one must first examine
Premium Great Depression Civil liberties New Deal
MARKETING MANAGEMENT ICA 1 PROJECT TITLE: Converse Table of Content Table of Content 1 Executive Summary 2 Company Profile 2 SWOT Analysis 3 Marketing Offer and Philosophy 4 Target Customer Segment(s) and their Needs / Demands 5 Competitors Analysis 5 Marketing Strategies (4Ps) 7 Strengths & Weakness of Marketing Strategies 8 Recommendations / Suggestions for Improvements 9 Conclusion 9 Appendices 11 Executive Summary Included in the company profile
Premium Marketing Pricing Nike, Inc.
Company Perspectives: The Company ’s marketing strategy is targeted on the Converse All Star brand‚ which is positioned as the American performance brand with authentic sports heritage. The company believes that there are significant opportunities to build the brand‚ which commands high consumer awareness generated by reason of its 95-year history. The company ’s consumer research has become an integral part of its product development‚ advertising campaigns and in-store point of purchase materials
Premium Athletic shoe Brand Nike, Inc.
Understanding needs as states of felt deprivation‚ not created by marketers but basic parts of the human makeup‚ I can say that converse customers demonstrate the individual need of self-expression‚ authenticity‚ creativity‚ empowerment‚ choice‚ individuality‚ freedom. They also demonstrate the underlying need that people have to entertain themselves Although converse clients need to find a way to self-express and entertain themselves‚ they want to step around an assembly line comprised of clearly
Premium Marketing Concept Fundamental human needs
The History of Converse It was 1908 when Marquis M. Converse opened the Converse Rubber Shoe Company. Who knew that his shoes would become an American Icon? It all started with a man named Marquis M. Converse in Malden‚ Massachusetts who made the Converse Rubber Shoe Company. The company began as a shoe manufacturer that made rubber soled shoes for men‚ women‚ and children. Converse were made out of :brocade‚ corduroy‚ denim‚ flannel‚ hemp‚ lame‚ leather‚ mylar‚ metalized fabrics‚ plastic
Premium Nike, Inc. Converse
1. What are the core‚ actual and augmented product benefits of the Converse Chuck? CORE BENEFIT ACTUAL PRODUCT DELIVERY AND CREDIT INSTALLATION WARRANTY AFTER SALE SERVICE PACKAGING QUALITY LEVEL BRAND NAME THREE PRODUCT LEVEL 2. When Converse outsourced production of its shoes to India. It entered into licensing arrangement. What are the benefits and risks of that action? Do you think it has helped or hurt the company? The brand? BENEFITS * Cost was reduced * Scope
Premium Marketing Brand Brand management
Converse one of the most popular brand shoes in history was created in 1908 in Malden Massachusetts. From the beginning‚ Converse campaign ad was aim toward basketball players and their fans. With their signatures shoes known as the Chuck Taylor All Star‚ Converse had the first basketball player working for them as a salesman. As time went by‚ the company needed a new direction for the new era coming with other competitor like Nike‚ Adidas and Reeboks gaining a share of the market.” Converse had
Premium National Basketball Association Basketball Boston Celtics
Marketing Management 2 Case: Converse 1. Give examples of needs‚ wants‚ and demands that Converse customers demonstrate‚ differentiating these three concepts. * Needs: States of felt deprivation. In this case the need of the customers are the basic physical need for clothing. They want something to wear on their feet. * Wants: The form human needs take as they are shaped by culture and individual personality. The customer of Converse wants to be seen as an individual in their
Premium Marketing Customer