Cultural Audit Today a shoe is more than something to protect and keep one’s feet warm‚ it is a fashion statement‚ an athletic enhancer‚ rebellion‚ status‚ and the ins and outs of coolness. Shoes‚ mainly athletic shoes have changed drastically throughout the years. From weight‚ size‚ look‚ and comfort ability‚ Nike has been the leading footwear company to develop and lead such a growing industry. Peter Hitchcock‚ the author of Oscillate Wildly‚ wrote‚ “The shoe is magical‚ within both the
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original advertisements‚ and expert athlete endorsements. The company’s innovative and creative product design are what truly set Nike apart from their competitors. Focusing one of its corporate values on technology and innovation‚ Nike has pioneered four shoe-cushioning systems that reduce shock‚ distribute pressure‚ protect from impact and offer comfort. These technological developments include: Nike Air‚ Nike Air Max‚ Nike Air Zoom‚ and Nike Shox. It is these innovations that improve performance and bring
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(http://nikeinc.com/pages/history-heritage) The two visionaries shook hands and put in $500 each and ordered their first self-designed shoe mad by Tiger Shoes They started selling the shoes out of the trunk of their car. Their foundation for Nike had been established. They stated the company calling it Blue Ribbon Sports. Later they established a new shoe which attracted runners‚ so with a new logo and design they formed Nike. Knight and Bowerman endorsed a young runner who never lost a race
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shoes. Phil Knight started this company selling shoes from the trunk of his car. As the empire grew‚ the two man team developed the idea to cut overheard. In 1972‚ BRS and Onitsuka Tiger went different ways and thus Nike was born. "The first shoe was a soccer shoe that bore the Nike brand name‚ referring to the Greek Goddess of Victory‚ and the "Swoosh" trademark. A student designed the Swoosh trademark for a fee of $35" [Nikebiz. (2006). Nikebiz [The Inside Story]. . "Nike has its headquarters in
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An organization created under the regulations of a state to act as a legal person to carry on business‚ which can sue or be sued‚ can issue shares to raise funds with which to start or to increase its capital is a corporation. There are also non-profit corporations organized for religious‚ educational‚ charitable or public service purposes. One of the corporations are the “Nike‚ Inc” which in other words can be said a company. And what here will be discussed the process how a corporate body that
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Dear Mr. Knight‚ I read your book Shoe Dog and it makes me want to start a business like you. I really like all the description and in depth of every situation that happened. A lot of biographies don’t do that and that is what I like. I could read your book forever. You should come out with another one because the first one is only to the 80’s. I am wondering if any of the people that you mentioned in the book still work their? Even though it’s a biography it still kept me on the edge of my seat
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completion of manufacturing‚ the shoes are distributed out to either brand specific stores‚ sports stores‚ department stores‚ or sold through online sales channels directly to the consumer. In order to create a more complete understanding of the athletic shoe industry‚ the below graph provides a visual of the market share breakdown by sales volume. However‚ the graph does not account for the recent merger between Adidas and Reebok‚ therefore‚ Adidas percentage should be 22% (Dolleschal‚ 2009). Source:
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Sneaker reselling is buying sneakers at a certain price and selling it for higher. The most popular sneakers people buy in hopes to sell at a higher price to make a profit are Yeezys and Jordans. Yeezys which are designed by Kanye release only a few times a year‚ in very limited quantities which causes a very high demand for them. Jordans are designed by the legend‚ Michael Jordan. I used this concept of sneaker reselling to accumulate profits of over fifty thousand dollars at the age of sixteen
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The peer review is over Alex Wittrock’s Draft 1.1 “Perspectives on Barefoot Running versus Shod Running”. The thesis statement is‚ “When looking at the overwhelming evidence for and against barefoot running‚ many of the experts would agree that running without shoes is beneficial for injury prevention‚ while other experts disagree and argue the risks are too great attempting to run without shoes.” The purpose in the first paragraph is clear in that the author explains as to why the ideas of whether
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family who gave its name to Adidas spun off Puma as well. Nike was born in 1972 and Reebok emerged as a solid competitor in the early 80s under the lead of Paul Fireman. Yet‚ this industry is very concentrated and keeps consolidating: Nike bought Converse in 2003; Adidas bought Reebok in August 2005. Nike owns 36% of the US market while the new Adidas-Reebok owns 22%‚ which equates to a combination of 60% for the two top players. The US Market‚ with $14.75 billion last year‚ accounts for half the
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